MADISON, Wis. – University of Wisconsin Athletics, University of Notre Dame Athletics and Good Foods Group, LLC announced Friday that Good Foods will serve as the presenting sponsor of the “Shamrock Series” on Sept. 25, 2021 at Soldier Field in Chicago.

The match up marks the first time the Wisconsin Badgers and The Fighting Irish of Notre Dame have met on the gridiron since 1964. The Saturday game will be FOX’s centerpiece for its “Big Noon” game of the week and pre-game show, which will be live at Soldier Field.

Good Foods is an existing athletics corporate partner of the Wisconsin Badgers, sponsoring a “Sack Hunger” campaign alongside its philanthropic partner Brighter Bites. Good Foods’ association with the Shamrock Series game will lead to corporate visibility within the official Shamrock Series’ game logo. Other exposure includes on-field logo placement at Soldier Field, TV-visible branding, LED signage and integration within the game day radio broadcast. A pre-game activation at the parklands outside Soldier Field will feature Good Foods’ guacs and dips samples, games and photo opportunities for fans to celebrate the big game. The Wisconsin-based company also will host a ticket giveaway contest for fans of both schools with winners receiving a pair of game tickets and pre-game meet-and-greet with Good Foods Brand Ambassador Danica Patrick.

“We’re excited to partner with Good Foods for what should be one of the showcase games of the entire football season,” said Wisconsin Director of Athletics Chris McIntosh. “Wisconsin and Notre Dame are two of the biggest and most well-respected brands in collegiate athletics and we’re proud to connect with a company built on the same values.”

“In 2020-21 Brighter Bites and Good Foods was able to distribute five million pounds of produce, giving 28,000 families at 128 sites access to better nutrition. During 2020-21 Brighter Bites also supported 45,000 educational lessons with real time access to materials and support. As a family-owned business, we want goodness to prevail; that is why we believe in supporting in-need families with a strong nutritional foundation. Thank you for joining us on our mission to sack hunger with Brighter Bites at the Shamrock Series game,” shared Kurt and Heather Penn, Good Foods Group founders.

“We are so excited to rally behind the Shamrock Series game! Good Foods was born on Irving Park Drive in Chicago, and later cut its teeth in Pleasant Prairie, Wisconsin, where we reside today. For this reason, among others, the Shamrock Series game is special to our people and to our founder Kurt Penn’s family. We couldn’t think of a better way to pay homage to who we are and to support our charitable partnership with Brighter Bites,” noted Good Foods Director of Content Marketing, Mandy Bottomlee.

“Brighter Bites is honored and excited to work alongside Good Foods in supporting families across the country with fresh produce and nutrition resources to achieve better health,” said Chief Executive Officer of Brighter Bites, Rich Dachman. “Good Foods’ dedication to the Brighter Bites mission and passion for the community is a critical element that helps drive our work every day.”

The ongoing relationship between Good Foods and Wisconsin is overseen by Badger Sports Properties, the university’s athletics multimedia rightsholder and Madison, Wis.-based LEARFIELD team. LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.

About Good Foods
Good Foods, LLC – the better-for-you foods company based in Pleasant Prairie, Wis. – is a leader in providing healthy, all-natural products such as guacamoles, dips, salads, and dressings. Good Foods creates convenient snacks and meal options that are made with real ingredients, free of preservatives and artificial flavors. The brand’s simple, safe, delicious products are packaged using cold water pressure, maintaining their bright flavors without artificial additives. For more information, visit