LAS CRUCES, N.M. – NM State Sports Properties, through the longtime relationship with Admiral Beverage Corporation, announces White Claw as “Official Hard Seltzer of Aggie Athletics” for the upcoming 2021-22 athletics season.

“White Claw is excited to enter partnership with NM State Athletics as the “Official Hard Seltzer of NM State Athletics,” commented Admiral Beverage Corporation General Manager Steve Liddell. “White Claw seltzer’s category leadership combined with NM State Athletics best-in-class leadership is a great pairing.”

Complementing the exclusive sponsor designation, White Claw will receive exposure during football season on the radio game broadcasts and during men’s basketball games on AggieVision Television. Other partner benefits include digital exposure on and use of marks and logos as mutually agreed upon by NM State Athletics.

“As we partner, White Claw and NM State are looking to be bold, and shape a future together that is as rich and long as the NM State athletics tradition,” Liddell continued. “The opportunity to plug directly into the passion that Aggie fans and graduates express for their school and sports is the reason we wanted this partnership, so now we begin. Let’s White Claw.”

NM State Sports Properties is the Las Cruces-based Learfield IMG College team dedicated to representing the Aggies and overseeing the comprehensive athletics multimedia rights relationship. Learfield IMG College, a leading media and technology services company in intercollegiate athletics, unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement.