TALLAHASSEE, Fla. – Caleb Swann has been named general manager for Seminole Sports Properties, as announced today by Learfield IMG College, athletics multimedia rights holder for Florida State University.
Swann most recently was in Atlanta, where he served as general manager for Learfield IMG College’s team representing Georgia Tech. He brings over a decade of professional and college sports sponsorship sales and brand relationship experience to FSU. Swann is the former senior director, development of partnership marketing for the NBA’s Memphis Grizzlies, and former senior sales executive for the Atlanta Motor Speedway. He also served on the respective multimedia rights teams representing University of Southern Mississippi and Auburn University, Swann’s alma mater.
As primary Learfield IMG College liaison for Seminole Sports Properties, Swann will work closely with Florida State’s Vice President and Director of Athletics David Coburn and the entire FSUAA team on all aspects of the rights relationship. The locally based team handles the comprehensive multimedia rights for the Noles, including management of the corporate partner platform.
“We are happy to welcome Caleb to our team here at Florida State,” said Coburn. “His experience in professional sports, as well as his background in collegiate athletics will be a great asset to our property here at Florida State.”
“We have an outstanding team committed to serving Florida State, its sponsors and fans and Caleb will do a terrific job leading our effort in continuing to grow FSU’s legendary brand with new insights, particularly as we plan for more quality fan engagement in the upcoming season,” added Learfield IMG College Multi-Media Rights Senior Vice President, South Region Joe Baldini.
Learfield IMG College is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. The company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.