STARKVILLE – In its continued effort to increase fan engagement and experience at events, Mississippi State athletics has partnered with CUE Audio and attorney Casey Lott to introduce a CUE Live-powered, crowdsourced light show for the remainder of the 2021 baseball season.
During the middle of the eighth inning, fans can participate in the light show by using their smartphones and CUE Live technology to enhance the experience of “Friends in Low Places” by Garth Brooks. The app creates a synchronized pulse from the flashlights and LED screens of fans’ phone to the beat of the song.
To partake in the activity, fans should download the Hail State app from the app store on their phone prior to the game. Once the lights go down and a PA announcement is made, fans just have to open the app, click the menu icon and then select Bulldog Lights. CUE technology doesn’t require cellular service, Bluetooth or a Wi-Fi connection to work, eliminating the connectivity issues that typically plague sporting events.
Casey Lott is a personal injury attorney serving Mississippi, Alabama and Tennessee. The Firm of Langston & Lott has served the community for more than 50 years.
Bulldog Sports Properties, the university’s athletics multimedia rightsholder and locally based Learfield IMG College team, secured the Langston & Lott relationship and the Cue Audio partnership on behalf of the athletics administration. As part of the overall rights relationship, Bulldog Sports Properties works with local, regional and national brands looking to align with Mississippi State.
Learfield IMG College is the leading media and technology services company in intercollegiate athletics and has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.
Mississippi State, CUE Audio partner in fan-engaged light show
