STATESBORO, Ga. – Terry Harvin, a Georgia Southern alumnus who has continued to have substantial ties to the Eagles and to the region, has been appointed general manager for Georgia Southern Sports Properties as announced today by Learfield IMG College, the university’s athletics multimedia rightsholder.
Harvin, a 1991 graduate and president and executive board member for the Eagle Football Alumni Association, will lead day-to-day operations for locally based Georgia Southern Sports Properties, which manages the comprehensive rights relationship. Harvin will oversee continued growth and development of the Eagles’ corporate partner platform and serve as the primary Learfield IMG College liaison with Director of Athletics Jared Benko and the athletics administration.
Harvin most recently was vice president of business development for Macon Occupational Medicine. He joins Learfield IMG College’s local GS team with already a deep affinity to the university and extensive sales, media and marketing experience. He has been the Eagles’ radio color analyst for over a decade, and he has served as director of development for the Georgia Southern Athletic Foundation/Atlanta Region. Harvin also is the former senior vice president, sales and marketing for Kimco Services, LLC.
“We are extremely excited to be able to welcome Terry Harvin into this new role working in partnership with our department,” said Benko. “Terry is someone who has a long history with Georgia Southern and is a familiar name to both Eagle Nation as well as our regional community. We look forward to using his revenue generation and marketing experience to continue growing the great brand that is Georgia Southern Athletics.”
“I am beyond excited to join the Learfield IMG College team in this role with Georgia Southern Athletics,” said Harvin. “Having played football for the Eagles under legendary Coach Erk Russell and then serving as the color analyst on the broadcast team for over 15 years strongly connects me to the community, GS Athletics and the University. This is a great opportunity to represent two great brands. I’m ready to G.A.T.A. for Georgia Southern and Learfield IMG College.”
“We are excited to have someone with as much connectivity to Georgia Southern and the marketplace as Terry,” added Learfield IMG College Vice President, Multi-Media Rights-South Region Jon Cole. “His longtime association with Georgia Southern will benefit the athletics department, our partners and our company as we strive to evolve and grow the business.”
Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.