LEARFIELD IMG COLLEGE APPOINTS JASON POTUTO TO LEAD ITS TEMPLE SPORTS PROPERTIES TEAM IN PHILADELPHIA
PHILADELPHIA – Jason Potuto has been named general manager for Temple Sports Properties as announced today by Learfield IMG College, the university’s athletics multimedia rightsholder. Today marks his first official day in the new role.
Potuto brings nearly 15 years of intercollegiate athletics marketing, media and sponsorship sales expertise from serving with Kansas, Tulane and UMass. The New Jersey native relocates back East from Lawrence, Kan., where he was senior manager, business development for Jayhawk Sports Properties, the Learfield IMG College team representing the University of Kansas. Potuto also previously spent six years as Tulane University’s assistant athletic director for marketing, sales and promotions, and he is a former assistant director of marketing for UMass Athletics. Early in his career, Potuto was an athletics marketing assistant at Kansas. He holds a degree from the University of Nebraska-Lincoln.
Potuto will lead day-to-day operations for Temple Sports Properties, including the continued growth and development of the Owls’ corporate partner platform. As primary Learfield IMG College liaison, he also will work closely with the entire athletics administration on all aspects of the comprehensive Owls’ rights relationship.
“We’re very excited to welcome Jason Potuto to lead our sponsorship team,” said Temple University Deputy Director of Athletics Craig Angelos. “We have enjoyed a long and prosperous relationship with Learfield IMG College, and Jason will bring significant knowledge and experience to Philadelphia and be instrumental in taking our program to the next level. As a New Jersey native, he understands this region, and we know he’ll bring a great energy and passion to this position that will attract sponsors and build those key relationships with our University.”
“Jason has done a tremendous job at Kansas, and we’re confident he will thrive in the GM position overseeing our overall rights relationship with Athletics, and fostering valuable relationships with local, regional and national brands looking to align with the Owls,” said Learfield IMG College Vice President, Multi-Media Rights East Region Keith Bradshaw. “He’s excited about representing Temple and returning to an area of the country he knows so well. Now that he has a family of his own, he’s pleased to be closer to where he grew up in Newark, where his family still resides.”
Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.