AMARILLO, Texas — In an effort to deliver its impactful message in the state of Texas and beyond, today Fairos announced a new relationship that provides an opportunity for the Texas-based organization to connect with the loyal and passionate fans of Texas Tech University, University of Texas and Texas A&M University.

Fairos, powered by OccuNet, will have exposure directly to Red Raider, Longhorn and Aggie fans wherever they are consuming online media via hyper-targeted, co-branded ads. This platform provides a new avenue for Fairos to communicate with a key audience the value of its more than 20 years of experience and medical cost saving solutions. The first-ever, multi-school agreement with Fairos is overseen by Learfield IMG College, the athletics multimedia rights holder for Texas A&M, Texas Tech and the University Texas. The company has local property teams at each university managing the various components of this new relationship.

“Our organization has long been involved in the collegiate sports’ space, maximizing savings by repricing medical claims for student athletes at nearly every NCAA affiliated institution across the country. We are very excited to partner with Texas A&M, Texas Tech and the University of Texas in effort to let business owners know they have another option when it comes to their employer healthcare,” said Fairos President, Caleb Fairly. “This partnership is about raising awareness around the problem of annual cost increases to employer healthcare and letting business owners know they don’t just have to accept this. Fairos is a proven solution that reduces employer healthcare cost by up to 30%; it’s time for business owners and their insurance brokers to truly take control of this problem.”

“Fairos prioritizes the employee healthcare experience and we are thrilled to partner with a company that looks out for the best interest of the business community and our fans,” said Learfield IMG College EVP, Multi-Media Rights Andrew Wheeler. “There’s never been a more crucial moment for our sponsors to maintain their connection with passionate college sports fans. Learfield IMG College provides unparalleled reach to these fans and delivers customized, co-branded content to them wherever they consume media online through our one-of-a-kind Fan365 engagement platform. We’re excited to continue to harness the power of this unique sponsorship offering on behalf of our brand and university partners in Texas and across the rest of the country.”

Fairos, powered by OccuNet, is a proven PPO health plan replacement strategy that gives self-funded employer groups the ability to take back control of their rising healthcare cost. Powered by more than two decades of experience, this proactive negotiation approach produces maximum savings with an unparalleled member experience for clients. After all, healthcare should be a benefit to employees, not a burden. To learn more about lowering employer healthcare cost by up to 30%, visit or call (855) 426-1100 

Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.