STARKVILLE — Mississippi State Athletics and its multimedia rightsholder, Bulldog Sports Properties, announced Monday a new partnership with Country Meat Packers. Starting this season, the Mississippi-based Country Pleasin’ Sausage will be the “Official Sausage Provider” for the Bulldogs.
Country Pleasin’ will serve a variety of sausage dawgs in concessions at all Mississippi State athletic facilities, including Davis Wade Stadium, Humphrey Coliseum and Dudy Noble Field.
“Enhancing the fan experience is of utmost importance to us and partnering with Country Pleasin’ helps us take that experience to the next level,” said MSU Deputy AD Leah Beasley. “Great-tasting, high-quality products are essential to our overhauled gameday concessions experience. Country Pleasin’ shares this ideal, and we’re thrilled to have them as a staple in our stands.”
The Country Pleasin’ tradition began in 1976 with a knack for producing quality smoked sausage. The hickory slow-smoked sausage consists of only freshly made pork, never frozen, and is carefully made with the perfect blend of authentic seasoning in each batch.
In 2005, due to high demand, Country Pleasin’ moved its headquarters from Pelahatchie, Mississippi, to a new state-of-the-art facility in Florence. This move enabled Country Pleasin’ to continue to smoke their nine southern sausage flavors and still maintain the integrity of the great old fashion taste and texture.
“We’re excited to partner with a reputable Mississippi-based company such as the Country Pleasin’ brand,” said Bulldog Sports Properties General Manager Ann Brett Strickland. “We look forward to making their product available to fans in all of our Mississippi State athletic facilities and purchasing it at our favorite retailers.”
“Country Meat Packers is excited to partner with Mississippi State Athletics, and we look forward to the opportunities this partnership brings to our Country Pleasin’ brand sausages,” said Henry Cooper, owner of Country Meat Packers.
Bulldog Sports Properties is the locally based team for Learfield IMG College dedicated to MSU. As part of its overall athletics multimedia rights relationship, Bulldog Sports Properties manages the corporate partner platform and working closely with local, regional and national brands looking to align with the Bulldogs. Learfield IMG College is leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement.