DALLAS – SMU Athletics and its multimedia rightsholder, Mustang Sports Properties, announced a new relationship between SMU and The Libman Company.

This is the first year this leading brand of cleaning tools has joined SMU in a sponsorship. Notably, the new agreement allows for The Libman Company to receive brand visibility on the basketball goal pads and TV-visible LED signage inside Moody Coliseum.

“We’re honored to have this affinity with a program like SMU, and we look forward to continuing our overall athletics sponsorship in the coming years,” said The Libman Company President Andrew Libman. “We take pride in the quality of our products, and being involved with collegiate athletics aligns well with the Libman brand.”

“SMU Athletics is excited to welcome The Libman Company to the family, and we’re looking forward to seeing them courtside this season,” said SMU Athletics Senior Associate A.D. Brad Sutton.

The partnership with Libman is concurrent with the 2020-21 collegiate athletics season and was secured by Mustang Sports Properties, the locally-based Learfield IMG College team solely dedicated to SMU.

The Libman Company is a family-owned company that has been making quality cleaning tools since 1896. The company manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses. Libman has partnered with a number of NBA franchises, NCAA institutions and NCAA conferences. For more information about the Libman Company, visit www.libman.com.