BLOOMINGTON, Ind. – Indiana University Athletics and its multimedia rightsholder, IU Sports Properties, announced today an extended relationship between IU and The Libman Company.
The leading brand of cleaning tools has been an IU partner the last five years. Notably, the new term allows for The Libman Company to receive brand visibility on the side of the basketball goal pads and new TV visible LED signage inside Simon Skjodt Assembly Hall. The LED signage recently was added during the 2019 season and is visible to television audiences during men’s and women’s games.
“We’re honored to have this affinity with a storied program like Indiana, and we look forward to continuing our overall athletics sponsorship in the coming years,” said The Libman Company President Andrew Libman. “We take pride in the quality of our products, and being involved with collegiate athletics aligns well with the Libman brand.”
“IU Athletics is excited to continue The Libman Company relationship, and we’re proud to call Libman the ‘Official Hardwood Floorcare Provider of Indiana Basketball’,” said Indiana University Athletics’ Deputy Director Stephen Harper. “The Libman Company has been a loyal supporter of our program, and we are thankful for the ongoing partnership.”
The extension with Libman is concurrent with the 2020-21 collegiate athletics season and was secured by IU Sports Properties, the locally based Learfield IMG College team solely dedicated to Indiana University.
The Libman Company is a family-owned company that has been making quality cleaning tools since 1896. The company manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses. Libman has partnered with a number of NBA franchises, NCAA institutions and NCAA conferences. For more information about the Libman Company, please visit www.libman.com.