CAL ATHLETICS EXTENDS BROADCAST RELATIONSHIP WITH CUMULUS MEDIA AND KGO 810 FOR 47TH SEASON
BERKELEY, Calif. – June 15, 2020 – The University of California, Berkeley Athletics Department and its exclusive multimedia rightsholder, Cal Bears Sports Properties, today announced a new multi-year broadcast agreement with Cumulus Media and KGO 810 AM in the San Francisco Bay Area. The agreement extends the decades-long partnership between the University and KGO.
The agreement calls for comprehensive coverage of both Cal Bears football and men’s basketball games on KGO. In addition, Cal sports will receive added programming and promotional support on other Cumulus stations in the market, including KNBR 104.5/680, KNBR 1050, 107.7 The Bone, and 560 KSFO.
KNBR 104.5/680, “The Sports Leader,” is the dominant sports radio station in the market and will expand its coverage of Cal sports with regularly scheduled interviews with football coach Justin Wilcox, men’s basketball coach Mark Fox and select student-athletes. Cal will also receive additional exposure on Cumulus’ extensive social media platforms.
“We are excited to extend our partnership with KGO, one that is nearing nearly 50 years of continuous coverage,” Cal Director of Athletics Jim Knowlton said. “For many of our fans, KGO is synonymous with Cal football and men’s basketball radio broadcasts and is the only radio home of the Golden Bears they know. Through additional coverage in our agreement, fans will also be able learn more about our programs, as well as get to know our student-athletes and coaches better.”
Cal Bears Sports Properties is the locally based Learfield IMG College team which manages all broadcast operations and corporate partnerships in collaboration with Knowlton and the athletics administration.
Doug Harvill, Vice President and Market Manager for Cumulus San Francisco, said, “KGO-810 is pleased to announce the extension of broadcasting Cal football and basketball on KGO-810. This upcoming season will mark the 47th consecutive year KGO has served as the flagship of the Bears, one of the longest continuous broadcast partnerships in college or pro sports. In addition to KGO, Cal fans will enjoy additional coverage and promotion of Cal sports on all of our affiliated Cumulus Media San Francisco stations; KNBR-AM/FM, KSAN, KSFO and KTCT.”
About CUMULUS MEDIA
CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 424 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the Academy of Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with personal connections, local impact and national reach through on-air and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.