JOSH FELDMAN NAMED GENERAL MANAGER TO LEAD MAVERICK SPORTS PROPERTIES
ARLINGTON, Texas – Josh Feldman has been named general manager for Maverick Sports Properties as announced today by UT Arlington Athletics and its multimedia rightsholder, Learfield IMG College.
Feldman joins the UTA family from Bakersfield, Calif., where he was general manager for Learfield IMG College’s Roadrunner Sports Properties on-campus team. He now manages Maverick Sports Properties, which is dedicated to representing the comprehensive UT Arlington Athletics’ rights relationship and corporate partner program. He will work closely with UTA Director of Athletics Jim Baker and the entire athletics administration as well.
Before his role with CSU Bakersfield, Feldman worked 13 seasons in professional baseball. Prior positions held include serving as director of production and partnership services for the Class A Greensboro Grasshoppers (N.C.) and as director of communications and broadcaster for the Class A Kannapolis Intimidators (N.C.).
“We’re excited to welcome Josh into the UTA family to fill this extremely important revenue-producing role in our athletic department,” said Baker. “Along with his family ties to North Texas, he has a diverse background which we believe will have a significant impact on maintaining, expanding and establishing new, creative partnerships between UTA Athletics and supporters in Arlington and the surrounding DFW market.”
“Josh has done a great job in Bakersfield building the corporate partner platform all last year, and we’re excited to have him in Texas leading our UTA property,” said Joey King, vice president, multi-media rights for Learfield IMG College.
Maverick Sports Properties is Learfield IMG College’s local team in Arlington. Learfield IMG College unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive content and commerce solutions create unique opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.