COLUMBIA, Mo. – University of Missouri and its athletics multimedia rightsholder, Mizzou Sports Properties, announced a brand-new relationship with Burgers’ Smokehouse to be the “Official Smokehouse of Mizzou Athletics”.
Burgers’ Smokehouse, a family owned producer of cured and smoked meats and other specialty foods based in California, Mo., will work with the university’s concessions partner Levy Restaurants in providing customized products and concessions sold at all Mizzou Athletics’ events.
“We are excited and honored to partner with Mizzou Athletics to showcase our products in conjunction with an organization regarded so highly by its fans and alumni,” said Steven Burger, President, Burgers’ Smokehouse.
Fans coming to Memorial Stadium this season will notice a Burgers’ Smokehouse-branded concession stand, in addition to other locations inside the stadium where their products will be sold. Mizzou-branded Burgers’ Smokehouse products also will be available for purchase in local grocery stores and online this fall. Additionally, the multi-year agreement with Mizzou provides for Burgers’ Smokehouse to have use of the Tigers’ marks, as well as receive in-venue signage and digital visibility on the official athletics website, MUTigers.com.
“At the University of Missouri, we are committed to bringing our fans menu options that are first in class,” said Levy Executive Chef Charles Tibbs. “Burgers’ Smokehouse has a reputation for quality that Tiger fans have come to expect form Levy, making them a natural partner for us! We will be featuring their smoked meats in our general concession stands, the Walworth Family Columns Club, and in the new South End Zone.”
“We are thrilled to have Burgers’ Smokehouse as a new Tiger corporate partner and know fans will enjoy their products immensely,” said Mizzou Sports Properties General Manager Nick Garner.
About Burgers’ Smokehouse
Since 1927, Burgers’ Smokehouse has provided customers with a wide variety of smoked and cured meats, such as bacon, ham, turkey, and other meats and foods. Still family owned today by descendants of E.M. Burger, they are one of the largest processors of country cured hams in the U.S. The award-winning supplier sells through grocery stores, restaurants, direct mail and e-commerce store. The company has a visitor’s center, retail store and offers video tours of its facilities located three miles south of California, Missouri on State Highway 87.
About Mizzou Sports Properties
Mizzou Sports Properties solely represents the University of Missouri. In complete collaboration with the university, this locally based Learfield IMG College team is committed to extending the affinity of the Tigers’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. Learfield IMG College unlocks the value of college sports for brands and fan, and it has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.