PENN STATE ATHLETICS AND ENTERCOM ANNOUNCE BROADCAST PARTNERSHIP
Talk Radio 1210 WPHT to be New Radio Home of Penn State in Philadelphia
UNIVERSITY PARK, Pa. — Penn State Intercollegiate Athletics and its exclusive multimedia rights holder, Learfield IMG College’s Penn State Sports Properties, and Entercom, a leading media and entertainment company and the unrivaled leader in sports radio, announced today a new multi-year multiplatform agreement. As part of the agreement, Talk Radio 1210 WPHT (WPHT-AM) in Philadelphia will be the new radio home of Penn State football and men’s basketball games and RADIO.COM will feature ancillary on demand programming.
Beginning with the 2019-20 athletic season, Talk Radio 1210 WPHT (WPHT-AM) in Philadelphia will air live all Penn State football and men’s basketball games. Additionally, RADIO.COM will feature on demand the weekly Penn State football and men’s basketball coaches shows and the daily show “Inside Penn State Athletics.” WPHT sister stations KYW Newsradio (KYW-AM), B101.1 (WBEB-FM), SportsRadio 94WIP (WIP-FM), 98.1 WOGL (WOGL-FM) and 96.5 TDY (WTDY-FM) will provide promotional support for Penn State Athletics. A 50,000-watt station based in Philadelphia, Talk Radio 1210 WPHT can be heard from New York City to Washington DC.
“We appreciate the opportunity to create a new radio partnership with Entercom,” said Sandy Barbour, Penn State Vice President for Intercollegiate Athletics. “The tremendous reach of Talk Radio 1210 WPHT allows us to connect with Penn State alumni and fans throughout the Delaware Valley, and promote the comprehensive excellence of Penn State Athletics. We look forward to our new partnership and having a great new radio home for Nittany Lion basketball and football in metro Philadelphia.”
“We’re happy that Talk Radio 1210 WPHT will serve as our new radio home for Penn State football and men’s basketball in Philly,” said Penn State Sports Properties’ Vice President and General Manager Doug Nelson. “The enhanced radio audience and promotional opportunities for Penn State with our new Entercom partnership are exciting for both fans and advertisers.”
“As a proud Penn State alum, the easy access to Penn State sports content on air and on RADIO.COM makes me very happy for our listeners, the University and all of our alumni,” said David Yadgaroff, Senior Vice President and Market Manager, Entercom Philadelphia. “This marks a new chapter in the company’s Penn State history books. This will be an excellent partnership with Penn State Athletics and will complement our existing portfolio of leading sports coverage in the city.”
Talk Radio 1210 WPHT, KYW Newsradio, B101.1, SportsRadio 94WIP, 98.1 WOGL and 96.5 TDY are RADIO.COM stations. RADIO.COM, the fastest growing digital audio app in the United States and the current leader in local sports coverage, has over 300 stations and 3,000 podcasts. RADIO.COM is a part of Entercom.
Penn State sports programming is carried on more than 60 radio stations across the region. The affiliates and all broadcast aspects are overseen and managed by Pennsylvania State University’s multimedia rightsholder and local Learfield IMG College team, Penn State Sports Properties.
About Entercom Communications Corp.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.entercom.com, Facebook and Twitter (@Entercom).