The Big 12 Conference will debut “Big 12 This Week” on Thursday, August 29 on SiriusXM. The new weekly radio show will bring listeners a year-round program focusing on everything going on in the Conference.

Programming will feature audio highlights and insights as well as interviews with coaches, student-athletes, play-by-play announcers and other prominent guests. The Big 12’s exclusive 24/7 SiriusXM audio platform is located on channel 375.

“Big 12 This Week” will be hosted by long-time broadcaster, Sports Director Bill Pollock of Learfield IMG College. The show can also be heard across 50 affiliates within the Conference footprint as well as archived in podcast format accessible via The Big 12 Conference named Learfield IMG College its comprehensive sponsorship rightsholder in April 2019.

“We are pleased to introduce this new weekly radio show as we continue to add sources of consumption to our Conference platforms,” said Big 12 Commissioner Bob Bowlsby. “Bill will provide an experienced voice in keeping followers apprised of happenings within the Big 12.”