Comprehensive Relationship to Bolster USL Championship Club’s Ticketing and Fan Engagement Initiatives
INDIANAPOLIS – Indy Eleven today announced a comprehensive relationship with Learfield IMG College Ticket Solutions that will support the USL Championship club’s ticketing and fan engagement initiatives via its industry expertise and comprehensive business resources.
The multi-year arrangement will allow Indy Eleven to continue to grow its current record ticket base and better serve its fans in anticipation of the club’s future move into the 20,000-seat multi-purpose stadium that will anchor the transformative Eleven Park neighborhood development project in the coming years.
“While much attention on the future of Indy Eleven surrounds Eleven Park, we are just as focused on maximizing the potential we have to grow at Lucas Oil Stadium this year and in the seasons to come,” said Indy Eleven Chief Executive Officer Greg Stremlaw. “Ticket Solutions is perfectly positioned to help our organization do just that, and we are thrilled to join their impressive list of partners from across the sports industry.”
Indy Eleven is proud to become the first professional soccer organization to work with Ticket Solutions, best known for its partnerships with dozens of premier universities from coast to coast. In recent years, Ticket Solutions has grown its stable of clients across the sports industry to include the NFL’s Tennessee Titans, NCAA, Big Ten Conference, UFC and Churchill Downs, among others.
“We are thrilled and honored to engage in our first professional soccer relationship with Indy Eleven,” said Jake Bye, executive vice president for Learfield IMG College Ticket & Seat Solutions. “Whenever you have the opportunity to work with an innovative and aggressive leader like Greg in a fantastic sports market like Indianapolis, it is truly a win-win partnership in every way. We look forward to delivering world class sales, service, and business intelligence support to the team in Indy for years to come.”
As part of the fully integrated relationship, Ticket Solutions will provide proven sales, staffing and data analytical strategies, with services including:
- Ticketing business plan and goal setting
- Primary and Secondary Ticket Sales solutions
- Ticket package and pricing modeling
- Premium Suite, Season, Group, Single Event Ticket and Customer Service
- Digital Ticket Sales Marketing
- Lead Generation
- Business Intelligence Strategy
In addition to implementing its MVP Training program, Ticket Solutions will also directly invest in business intelligence tools and resources that will completely integrate with Indy Eleven’s current ticketing platforms, allowing Indiana’s Team to better understand the supporters that make up the most dedicated fan base in the USL Championship.
About Learfield IMG College Ticket Solutions
Learfield IMG College Ticket Solutions represents nearly 50 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Ticket Solutions remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.
About Indy Eleven Professional Soccer
Since its launch on January 16, 2013, Indy Eleven’s mission – “To win championships with and for the community” – has stayed true to its aim of fielding a team that represents the State of Indiana proudly on and off the field. The 2019 season marks Indy Eleven’s sixth year of play. Indy Eleven is a member of United Soccer League Championship, a professional soccer league based in the United States and Canada. On January 31, 2017, Indy Eleven submitted a bid for an expansion franchise in Major League Soccer (MLS), the First Division of pro soccer in the United States and Canada as recognized by U.S. Soccer.