ATLANTA – As America’s obsession with all things ’90s continues, CLC, the leading collegiate licensing agency, is leveraging the decade for a limited-run pop-up store in Chicago featuring  its College Vault brand, showcasing vintage-inspired collegiate apparel and logos. “On-trend” apparel and headwear partners, Champion and New Era Cap, will supply the shop with exclusive product only available at this store.

Located just blocks from Chicago’s historic Grant Park at 207 S. State Street, the pop-up shop will feature ’90s themed designs on apparel and headwear for 17 universities with large fan bases  in the Chicagoland area. Visitors to this exclusive College Vault-branded store will immediately feel the  “Show Your Electric Soul” ’90s vibe, complete with “Instagrammable” experiences and  a rewind of 90s culture with popular snacks and music from the era.. 

“People are passionate about times in their lives that were fun and vibrant, and the College Vault pop-up store delivers that—merchandise inspired by ’90s trends and logo treatments plus your favorite college brands,” said Nicole Armentrout, CLC’s VP of Marketing. “By locating in Chicago, we can tap into a fashion-forward city that’s bustling with summer festivals and events while reaching a cross-section of college fans and trend seekers.”

The College Vault pop-up store opens Wednesday, July 31 at 11:00 am with a grand opening party featuring 90s-themed snacks and cocktails, give-aways and in-store experiences, and will remain open until August 4. The ’90s themed College Vault collection is only available at the pop-up store and features product from top universities, including Illinois, Northwestern, Michigan, Michigan State, Penn State, Nebraska, Kansas, Louisville, Minnesota, Eastern Illinois University, Illinois State, Southern Illinois University, Wisconsin – Milwaukee, Notre Dame, Indiana, Iowa, and Wisconsin. A complete list of store times and events can be found on the College Vault Pop Up Store Facebook event page.

The College Vault vintage-inspired merchandise collection was created by CLC in 2005 and has generated nearly $22 million in incremental royalties for participating institutions. 

About Champion®For 100 years Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, collegiate bookstores and at Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

About New Era Cap
New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League as well as the Authentic Cap of the NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit

About CLC
CLC is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.