FORT COLLINS, CO. – Learfield IMG College has appointed Erik Antico general manager for its local Rams Sports Properties’ team, the exclusive multimedia rights holder for Colorado State University Athletics.
Antico comes to Fort Collins from the East Coast, where he served eight years with IMG College prior to the company merging with Learfield on Dec. 31, 2018. Antico most recently served three years as associate general manager for the local multimedia rights property team representing the University of Pittsburgh. Prior to that, he was general manager for the local property team at the University of Delaware. Earlier in his career, he was an account executive for the University of Connecticut and a sponsorship sales representative for the Mid-American Conference.
“Erik is an outstanding addition to our talented Rams Sports Properties team,” said Director of Athletics, Joe Parker. “His leadership and experience will continue our important focus on building strong partnerships locally, regionally and nationally.”
“We’re excited to welcome Erik as the general manager of Rams Sports Properties,” said Learfield IMG College Vice President, Multi-Media Rights Chris Kingston. “From his time as a student-athlete, he has embodied what it means to be a dedicated leader, and his previous experience as a GM will be invaluable in helping us continue to build the Rams’ brand.”
The company’s Rams Sports Properties’ team is solely dedicated to CSU. Learfield IMG College unlocks the value of college sports for fans, brands, universities and conferences through an omnichannel fan engagement platform. The company engages millions of fans with data-driven media, commerce, and experiential solutions, including licensing and multimedia sponsorship management; publishing, radio, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, Learfield IMG College is a longtime advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.