IRVING, Texas – The Big 12 Conference today announced Learfield IMG College as its new comprehensive sponsorship rights holder.
Under this new relationship, Learfield IMG College will have the worldwide sponsorship rights to all 16 Big 12 championship events; and acquires the right to sell title, presenting, and other secondary sponsorships to a broad array of Big 12 events as well as certain other advertising inventory.
“Given the scope of Learfield IMG College in the collegiate space, and its existing relationships with all of our member institutions, the Big 12’s sponsorship rights will be well positioned,” said Commissioner Bob Bowlsby. “To add the Learfield IMG College name to our portfolio furthers the best-in-class relationships of the Big 12 Conference.”
“We have worked with individual Big 12 schools for many years, and we are honored to now have the opportunity to work with the Big 12 Conference,” said Greg Brown, president and CEO, Learfield IMG College. “We appreciate Bob and his team trusting us to drive sponsorships on a league level.”
Learfield IMG College will establish Big 12 Sports Properties, which will operate from the conference office in Irving, Texas. The conference sponsorship group will work closely with the Learfield IMG College national sales team in representing partnership opportunities to leading brands.
About Big 12
Conference
The Big 12
Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas
State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The
Big 12 is an NCAA Division I intercollegiate athletics conference that
encompasses five states with over 40 million people within its geographic
footprint. In its 23rd year, the Conference has produced over 670 Academic
All-America selections and claimed national championship team titles in 17 of
its 23 sponsored sports. Its student-athletes and teams have combined for over
650 individual NCAA titles and 62 team national championships. Nearly 5,000
student-athletes from across the United States and around the World compete
annually under the Big 12 banner. For more information, visit Big12Sports.com and follow the Conference on Facebook
(Facebook.com/Big12), Twitter (@Big12Conference) and You Tube (YouTube.com/Big12Conference).
About Learfield IMG College
Learfield IMG College unlocks the value of
college sports for brands, fans and universities through the representation of
collegiate institutions, conferences and arenas. As a fully integrated sports
marketing and solutions platform, Learfield IMG College provides
access to licensing and multimedia sponsorship management, including
publishing, radio, digital and social media; fan engagement, ticket sales and
professional concessions expertise; branding; campus-wide business and
sponsorship development; and venue technology systems.