MAC ANNOUNCES RELATIONSHIP WITH UNDER ARMOUR & BSN SPORTS
CLEVELAND, Ohio— The Mid-American Conference (MAC) formally announced today its new comprehensive relationship with Under Armour, Inc. The Baltimore-based global leader in performance footwear, apparel and equipment is now the official outfitter of the MAC and serves as an official sponsor of all MAC Championship events.
As part of the multi-year agreement concurrent with the 2018-19 athletics season, the company will provide MAC staff with access to footwear, apparel and equipment. Additionally, BSN SPORTS will serve as the exclusive dealer of all Under Armour products to the MAC and assist with getting UA apparel on the official online store of the MAC. On behalf of the Conference, the new Under Armour and BSN SPORTS relationships were secured by the local Learfield IMG College team dedicated to the MAC.
“We’re excited to join the Under Armour family and align the MAC brand with the global leader in athletics apparel,” said MAC Commissioner Jon Steinbrecher. “Furthermore, partnering with BSN SPORTS makes this agreement a win-win for the Conference.”
“We are excited to work with the Mid-American Conference in elevating the performance and impact of their students, athletes and fans,” said Todd Northrop, Vice President of BSN SPORTS – Collegiate Select Division. “This strategic relationship provides the finest apparel and athletic products to the conference office staff and championships. We are proud to be their partner, and pleased that we can elevate the fan and student athlete experience.”
For more information on Under Armour, visit UA.com.
For the latest on Mid-American Conference, visit GetSomeMACtion.com.
Founded in 1946, the Mid-American Conference is an NCAA Division I, 12-member conference that sponsors 23 championships and is one of ten members of the Football Bowl Subdivison (FBS). With total enrollment of nearly 300,000 students, the league represents institutions of higher learning in five (5) states – Illinois, Indiana, Michigan, New York, and Ohio.
Current full member institutions and the year they joined are — East Division: University of Akron (1992), Bowling Green State University (1952), University at Buffalo (1998), Kent State University (1951), Miami University (1947), Ohio University (1946). West Division: Ball State University (1973), Central Michigan University (1971), Eastern Michigan University (1971), Northern Illinois University (1975-86, rejoined in 1997), University of Toledo (1950), Western Michigan University (1947). The conference office is based in Cleveland, Ohio.
ABOUT BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Learfield IMG College
LearfieldIMG Collegeunlocks the value of college sports for brands, fans and universities through the representation of collegiate institutions, conferences and arenas. As a fully integrated sports marketing and solutions platform, Learfield IMG College provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.