PROVIDENCE, R.I. – Providence College Athletics and its multimedia rights holder, Learfield’s Providence Friars Sports Properties, announced today that Care New England is the Friars’ newest corporate partner.
The healthcare system will support the athletics department on a comprehensive level while the brand will be most visible during the men’s basketball and men’s hockey seasons. As a Friars’ corporate partner, Care New England will receive signage inside both venues, exposure through the radio network and official athletics website, Friars.com, as well as other assets throughout the 2018-19 collegiate athletics season.
“We are excited to once again partner with Providence College Athletics for the upcoming year. This presents a great opportunity to further Care New England’s important efforts of promoting community health, education, and awareness with a trusted and dynamic program also known for excellence and achievement,” said Jim Beardsworth, Care New England system director of marketing and public relations. “We look forward to the broad opportunities this relationship presents and the success we will achieve through teamwork and collaboration.”
“We’re pleased to have Care New England returning as a partner with Providence College Athletics,” Athletics Director Bob Driscoll said. “Care New England provides some of the finest health care facilities in Rhode Island. Not only do we appreciate their support but applaud all that they do for everyone in the Ocean State.”
According to Providence Friars Sports Properties’ General Manager JJ Alberts, “We want to thank Care New England for their involvement with Providence College and look forward to the synergies. We’re grateful for the outstanding support we receive each year from local, regional and national businesses, and we are excited to welcome them back into that family.”
In addition to Providence College, Learfield manages the multimedia rights and sponsorship initiatives for nearly 130 collegiate properties nationwide. Learfield, an industry leader for more than four decades, has a deep presence in the college athletics landscape and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. The company also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.