LUKE COMBS AND APPALACHIAN STATE CREATE SECOND PHASE OF MOUNTAIN BORN COLLECTION
INDIANAPOLIS – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, and Appalachian State Athletics announce the release of the second phase of the Mountain Born collection, a co-brand collaboration with App State alum and nationally recognized country singer Luke Combs.
The collection includes Legacy brand hats and apparel, Orca coolers and a special line of Columbia gear, bringing together licensees of existing partnerships for both the Mountaineers and Combs. All of these items are available for purchase at the App State Bookstore and will soon be available in the Mast General Store in Boone and online here.
“I started playing music [at App State], I attended school there, I went to every football game,” Combs said. “I just made some great friends, and I had a heck of a lot of fun up there. It’s just so awesome to kind of be able to put my name on something that I’m so proud to be a part of.”
Highlighting the roots of Combs’ music and personal ties to the Appalachian region, Mountain Born embraces neutral colors and natural designs that represent the High Country. App State Athletics is proud to partner with Combs to create this exclusive line that ties together two brands that would not otherwise be paired.
“We are excited to continue our Mountain Born collection with Luke Combs,” said Spencer Bridges, associate athletics director for marketing at Appalachian State. “Luke has been very active in this entire process, and he has aided in bringing a unique collection of App State and Luke Combs co-branded products to life.”
The Mountain Born collection originally launched in 2016 with Eric Church, Mountaineer alum and country music star, through the university’s relationship with Learfield Licensing. App State looks forward to continuing partnerships with alumni who are making an impact on a national and global scale.
To see the full Mountain Born collection, click here.
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield’s history, strength and reputation. With industry-leading technology and a dynamic team of licensing and branding experts, we provide best practices and strategies to properly protect and promote our clients’ brands, and build partnerships that help our clients succeed, with resources and strategies for growth from Learfield. Learfield, which has a deep presence in the college athletics landscape, manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.