University of Minnesota’s Goldy Helps with 2,200+-lb. Food Donation to Second Harvest
MINNEAPOLIS – Locally based Waymouth Farms, makers of Good Sense®, turned its first-ever Gopher Athletics’ corporate partnership into an opportunity to aid hunger in the state of Minnesota.
Waymouth Farms pledged to donate 100 pounds of food to Second Harvest Heartland for each defensive sack recorded by the Gophers during their 2018 football season, which concluded this past Saturday at Wisconsin’s Camp Randall Stadium. The Gophers recorded a season-long total of 22 defensive sacks, providing for over 2,200 pounds of food to be donated to Second Harvest Heartland. University of Minnesota’s mascot Goldy was on hand Tuesday, along with representatives of Waymouth Farms, for the food delivery to Second Harvest’s headquarters in Maple Wood, MN.
“We are thrilled to partner with Gopher Athletics this season in our #SACKHUNGER campaign to raise awareness for Second Harvest Heartland and end hunger in Minnesota and beyond,” said Anthony Wickner, Waymouth Farms’ vice president of sales and marketing. “Partnering with the Gophers gives more breadth to the message as the U of M has a long history of philanthropy and supporting local organizations. It’s exciting to see the next generation get involved in the community and take active roles in important initiatives like ending hunger.”
The “Helping to Sack Hunger in Minnesota” initiative held in collaboration with Waymouth Farms, makers of Good Sense®, was managed by Gopher Athletics’ multimedia rightsholder, Learfield’s Gopher Sports Properties. As a complement to its football-driven sponsorship with the Gophers this year, Waymouth Farms received visibility through the Gophers’ digital, radio network, in-game and on-site marketing platforms.
For 15 years, Waymouth Farms has been supporting Second Harvest with donations of food. The company continues to value the relationship as they not only strive for a “zero waste” sustainability effort but remain committed to helping give back to the community.
“At Second Harvest Heartland, our mission is to end hunger through community partnerships,” said Heather Olson, the organization’s director, corporate partnerships and cause marketing. “We could not do what we do without generous support from our corporate partners, including Waymouth Farms. From food and financial donations, to volunteers and expertise – our corporate partners help us in our work to distribute more than 81 million meals for our hungry neighbors.”
The mission of Waymouth Farms is to provide innovative, quality snack foods for healthier living. Founder Gerry Knight has always been active and focused on making healthy choices. Starting in his garage in 1976, he created the Good Sense® brand by hand-mixing his favorite nuts, seeds and fruits into sweet and savory snacks. Word spread about his innovative snacks, and soon he had a successful business that offered personal delivery of Good Sense® snacks to local grocery store chains. Today, Knight’s legacy lives on in the second generation, which owns and operates the business. Waymouth Farms has expanded to distribute quality snack products nationally and internationally.
Second Harvest Heartland is one of the nation’s largest, most efficient and most innovative hunger relief organizations. Second Harvest Heartland provides an average of 75 percent of all food distributed by its food shelf partners, and in 2017, provided more than 81 million meals to nearly 1,000 food shelves, pantries and other partner programs serving 59 counties in Minnesota and western Wisconsin. Second Harvest Heartland leads through innovation, finding efficient, effective solutions to connect the full resources of our community with our hungry neighbors. For more information, visit 2harvest.org or call 651.484.5117.