DENVER – CUE Audio and SIDEARM Sports announced today a new relationship that will change the way collegiate sports fans experience events using SIDEARM-powered mobile apps.

Using CUE’s data-over-audio technology, colleges and universities with a SIDEARM mobile app will be able to create synchronized light shows, synchronized selfies, and trivia and coupons for delivery with smartphones – without the need for cellular service or a Wi-Fi connection.

“The technology CUE brings to our collegiate athletic mobile apps allows our clients new opportunities to engage with their loyal fans,” said SIDEARM Sports President and CEO Jeff Rubin. “It also fosters an abnormally high level of reliability and widespread adoption because a Wi-Fi or cellular connection isn’t required to launch or participate in the engagements.”

Using cutting-edge technology allowing the transmission of data via inaudible sound waves, SIDEARM and CUE will create new in-venue experiences for hundreds of thousands of fans, as well as provide new engagement opportunities for universities’ brand partners.

“SIDEARM leads the pack in their industry, and we’re excited to align with them to upgrade fan experiences and find innovative ways to use our data-over-audio technology to enhance their products,” said Jameson Rader, founder and chief innovator of CUE.

General availability of CUE integration with SIDEARM is available now. Potential clients should contact CUE Audio at or SIDEARM Sports at 315443-1872.

About CUE Audio
Founded in 2017, CUE Audio is the fastest growing data-over-audio technology company in the market, transmitting data via high-frequency, inaudible audio signals to any device with a speaker or microphone, and facilitating customizable second-screen experiences and network-free data transfer. Connecting global brands, sports teams and artists with their fans and customers, CUE Audio has created more than 3 million interactions for clients such as Coca-Cola, Disney, McDonald’s, and NBA, NHL and NCAA Division I sports teams. For more information, visit

About SIDEARM Sports
Acquired by collegiate marketer Learfield in June 2014, SIDEARM Sports is the nation’s leading digital provider, serving more than 1,100 partners. Based in Syracuse, N.Y., SIDEARM Sports was founded in 2000 by Jeff Rubin, who continues to lead the business. Clients applaud SIDEARM for its service, reliability and customization, and its easy-to-use interface allows schools to customize their content streams and digital presence. As a leader in collegiate athletic web solutions, SIDEARM Sports provides the software and technology that powers websites, mobile applications, live stats, social presence and video streaming for its school and conference partners. Learfield is a diverse media enterprise anchored by its core collegiate business managing multimedia rights and sponsorship initiatives for nearly 130 institutions, conferences and arenas nationwide.