POPSOCKETS KICKS OFF SPORTS MARKETING CAMPAIGN WITH COLLEGIATE MARKETER LEARFIELD AND FOUR UNIVERSITIES
Alabama, Colorado, Miami, Penn State to Launch Social Content This Week
BOULDER, Colo. – PopSockets looks to Learfield for collegiate sports marketing engagement. The popular cell phone accessory company will integrate simultaneously with four high-profile university athletic programs as announced today by PopSockets Chief Marketing Officer Becky Gebhardt.
The week-long concentrated social campaign will leverage a series of branded content showcasing the respective mascots and fanbases affiliated with the University of Alabama, University of Colorado, University of Miami and Penn State University.
“Without a doubt, there’s a certain passion, loyalty and fan affinity that’s unique to college sports,” said Gebhardt. “This is an exciting opportunity for us to do something different, share our message and products with key audience groups and immerse ourselves into what we consider a larger-than-life type environment, the college fan base.”
Learfield, which manages the individual athletics multimedia rights for the four schools, will facilitate the relationship and create the digital PopSockets messaging to align with the affiliated programs. Each of the university athletics departments will push out the original content and photos through their respective platforms on Instagram, Instagram Stories, Twitter and Facebook.
“This is a fun campaign that makes perfect sense for a growing company like PopSockets, to be visible among these collegiate fans and alumni through a school’s social channels. This is also an outstanding avenue for these four schools to leverage their own brand in fan-friendly messaging on all the key platforms,” said Learfield Vice President, Digital and Social Jack Patterson.
David Barnett is the founder and CEO of PopSockets LLC. He was a philosophy major at Emory, a physics major at University of Colorado Boulder, received his PhD in philosophy from NYU, and from 2005-2015 was a philosophy professor at University of Colorado Boulder. His research specialized in philosophy of language and philosophy of mind, before he reached enlightenment, stopped doing philosophy, and became an entrepreneur.
In 2010, Barnett was looking for a way to stop his earbud cord from getting tangled, and he achieved this by gluing two buttons to the back of his phone and wrapping the earbud cord around the buttons. In 2012, Barnett launched a KickStarter campaign for an iPhone case that would have two PopSockets grips integrated into the case. In addition to getting successfully funded, the KickStarter campaign enabled Barnett to show the world his dancing prowess. Two years later, in 2014, Barnett launched the business out of his garage in Boulder, Colorado, and has subsequently sold over 55 million PopSockets grips around the world.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. The company manages the multimedia rights and sponsorship initiatives for nearly 130 collegiate institutions, conferences and arenas nationwide, providing these partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship Development; and venue and technology systems through its affiliated companies.