CAL ATHLETICS, SKY POWER ALIGN FOR SUSTAINABILITY GAME
Relationship Marks a First-of-its-Kind for San Ramon Company
BERKELEY – Cal Athletics and its multimedia rightsholder, Learfield’s Cal Bears Sports Properties, announced today that Sky Power Solar is the Bears’ newest corporate partner.
The San Ramon-based solar solutions company marks its first foray into college sports by aligning with Cal, and it will play a significant role in the Pac-12 sustainability game when the Bears host Washington Huskies on Saturday, Oct. 27.
“We’re honored to partner with Cal Athletics and look forward to the upcoming Pac-12 sustainability game,” said Sky Power Solar President Bob Winn. “We take great pride in what we do, and a big part of that is creating awareness within the community about solar products and our technology which provide savings and many environmental benefits. We’re proud to help Cal with these broader educational messages and pleased to know they’re striving to be a zero-waste university by 2020.”
As a core component of its Cal relationship, Sky Power Solar will have branded signage on university recycle bins inside California Memorial Stadium for all remaining home football games. The company also becomes Cal’s dedicated “Don’t Forget to Recycle” sponsor, an initiative promoted throughout the football season.
For the Pac-12 sustainability game next month, Sky Power Solar will serve as replay sponsor of the game and receive heightened visibility on the in-stadium videoboard. One lucky Cal fan also has the distinct opportunity of not only receiving tickets and on-field passes to that game, but to receive an entire home solar system and complimentary installation, courtesy of Sky Power Solar.
Since launching in 2001, Sky Power Solar has grown to become the Tri-Valley region’s leading provider of high-performance solar solutions. From headquarters in San Ramon, Sky Power’s quality solar installation team services both commercial and residential customers in the Greater Bay Area, including Alameda, Contra Costa, Solano, San Joaquin, Santa Clara, and San Jose.
Tickets for Cal football games are available for purchase online through CalBears.com/tickets or by calling (800) GO BEARS (462-3277) and pressing option 3.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to Cal, it manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.