UB ATHLETICS ENTERS PARTNERSHIP WITH WIVB
BUFFALO, NY – University at Buffalo Athletics and Learfield, its multimedia rights holder, have announced a new television partnership with WIVB/WNLO/News4. The station will serve as the “Official Television Station of UB Athletics.”
As part of the agreement, WIVB/WNLO will carry all 30 episodes of “UB Football Insider” and “UB Basketball Insider.” “UB Football Insider” is scheduled to air on WNLO on Thursdays at 7:30 pm beginning with the premiere on August 16. Once basketball season begins, “UB Basketball Insider” will air on Saturdays at 11:30 am on WNLO. In addition, WIVB, Western New York’s highest-rated news station, will provide in-depth coverage, interviews with coaches and student-athletes and behind-the-scenes stories on UB Athletics across its newscasts.
“We are thrilled to enter this partnership with WIVB,” UB Director of Athletics Mark Alnutt said. “It’s the perfect platform to help us tell all the great stories surrounding UB Athletics and our tremendous student-athletes.”
“All of us at News4/CW23 are very excited about joining the team as the new Official Television Station,” Vice President and General Manager of WIVB/WNLO-TV Dominic Mancuso said. “Josh Reed and our entire sports staff look forward to bringing Buffalo viewers and Bulls sports fans the most comprehensive coverage ever of the UB Athletics.”
WIVB-TV / WNLO-TV are the CBS and CW affiliates in Buffalo, NY and the home of News 4 Buffalo and WIVB.com. Serving the community with nine and a half hours of news every weekday and with more total viewers than all other market newscasts combined – News 4 Buffalo is Western New York’s News Leader.
WIVB/WNLO is part of Nexstar Broadcasting, Inc. With 170 television stations in 100 markets across the US, Nexstar Broadcasting, Inc. is one of the largest local TV station operators in the country. Nexstar and WIVB/WNLO have an uncompromising commitment to localism to bring services and value to consumers and advertisers. This commitment to serving the community is exemplified in the slogan We’re 4 Buffalo!