ANC LiveSync Operating System Comprised of Over 2,000 Square Feet of LED

NEW YORK, NY – The technology service provider ANC announced today that they have installed and are managing a new digital media network at The Howard Hughes Corporation’s new Pier 17 at the Seaport District in Lower Manhattan. Driven by ANC’s LiveSync operating system, the digital media network includes more than 2,000 square feet of 4mm outdoor LED which is integrated throughout the complex.

“The Howard Hughes Corporation has worked closely with ANC to leverage the Seaport District’s rich history as New York’s original port of innovation,” said Saul Scherl, President of the New York Tri-State Region, The Howard Hughes Corporation. “The use of cutting-edge technology is transforming Pier 17 into a state-of-the-art, dynamic environment, complete with engaging amenities and multi-media entertainment options for all our visitors.”

A four-story building designed by SHoP Architects, Pier 17 is poised to become an iconic New York City destination, with a 1.5-acre rooftop that will serve as a year-round community amenity, featuring a restaurant, outdoor bars, and a venue for concerts, cultural and public events. Home to ESPN’s recently launched new live broadcast studios, Pier 17 will also include waterfront restaurants from culinary powerhouses such as Andrew Carmellini, David Chang of the Momofuku Group, and Jean-Georges Vongerichten.

The building’s two-story atrium space, which is one of the main arteries to the rooftop terrace, consists of an LED ceiling and three levels featuring ribbon displays. These displays are customized to fit the various heights and slants of each atrium level’s façade, creating a new type of experience as consumers are engaged with eye-catching visuals as they move from floor to floor.

The unique column displays feature four flat sides which come seamlessly together at the corners without a gap, enabling content to transition from one column face to another without interruption. By using four individual flat faces, content creators can also clearly feature distinct pieces of content on each face before driving them as one canvas.

“Providing a customized product solution to Pier 17 has enabled ANC and The Howard Hughes Corporation to deploy the newest technologies into the building’s design,” said Jerry Cifarelli, Vice Chairman & Founder, ANC. “ANC’s immersive technology and ongoing services are designed to further the Seaport District’s transformation into a retail, dining, and entertainment destination unlike any other in New York City.”

The digital media network includes:

  • One (1) 4mm Ceiling Display – 12.30’ high by 34.45’ wide
  • One (1) 4mm Lower Atrium Level Ribbon Display – 4.10’ high by 131.23’ wide
  • One (1) 4mm Middle Atrium Level Ribbon Display – 4.10’ high by 131.23 wide
  • One (1) 4mm Upper Ribbon Display – 4.10’ high by 86.94’ wide
  • One (1) 1.875mm Information Display – 6.30’ high by 17.32’ wide
  • Two (2) 4mm Column Displays – 19.68’ high by 3.28’ wide


Operated by ANC’s LiveSync operating system, all of the displays will be able to feature individual content or synchronize together to act as one canvas across the different locations.

ANC, a Learfield company, provides integrated signage, design, and marketing solutions to sports, entertainment, retail, and transportation facilities. Among ANC’s recent projects include the Seattle Mariners (largest HD video display in MLB); Los Angeles Dodgers (most pixels per square foot in MLB); Cleveland Cavaliers (largest center-hung in the NBA); Fulton Center (largest digital media network in a New York City transportation center); Westfield World Trade Center (iconic digital media network); University of Notre Dame (first video board at Notre Dame Stadium); and University of Texas (4th largest video board in college football).