LUBBOCK, Texas – Texas Tech Athletics and its multimedia rightsholder, Learfield, have announced an extended relationship with flagship radio partner Ramar Communications.

Beginning this fall, Lubbock-based Ramar Communications will bring Red Raider game action to fans on four of its station affiliates – KTTU 97.3 FM, KXTQ 106.5 FM, KLZK 107.7 FM and KJTV AM 950, 100.7 FM – for the next nine years. Additionally, Ramar will introduce a new element to its Red Raider programming by launching the “Kirby Hocutt Show” in August. Ramar will produce this brand-new one-hour show featuring Director of Athletics Kirby Hocutt from 12-1 p.m. each Wednesday afternoon on Double T 97.3 (KTTU 97.3 FM).

“We value Ramar Communications continued focus and coverage on Texas Tech Athletics,” said Hocutt. “It is unique in today’s media environment to have such strong, locally owned stations. I’m excited to be able to further strengthen direct communication with our fans by debuting this new weekly show.”

In the new agreement with Ramar Communications, the following stations will carry the respective sports through the 2026-27 collegiate athletic season:
Football games: KTTU 97.3 FM, KXTQ 106.5 FM, KJTV AM 950 / 100.7 (translator)
Men’s basketball games: KTTU 97.3 FM, KJTV AM 950 / 100.7 FM
Women’s basketball games: KLZK 107.7 FM, KJTV AM 950 / 100.7 FM
Baseball games: KTTU 97.3 FM
Coaches’ Shows: KTTU 97.3 FM, KJTV AM 950 / 100.7 FM
Daily Update: KTTU 97.3 FM, KJTV AM 950 / 100.7 FM

“It’s been an honor to be the Red Raiders’ flagship station, and we look forward to continuing to deliver the highest quality of game broadcasts for the fans, alumni and community who don’t want to miss a moment,” said Brad Moran President and General Manager of Ramar Communications. “We’re also excited to unveil for Red Raider fans our show with Mr. Hocutt and bring a whole new aspect of the university they love to the airwaves.”

The “Kirby Hocutt Show” will debut Aug. 29, just three days before the Red Raiders open the 2018 football season in the AdvoCare Texas Kickoff against Ole Miss. Kickoff is slated for 11 a.m. from NRG Stadium in Houston with the Texas Tech Sports Network crew of Brian Jensen, John Harris and Chris Level on the call.

Season tickets are still on sale for all six games inside Jones AT&T Stadium this fall as prices begin at $190 a seat. Tickets can be purchased online at or by calling the Texas Tech Ticket Office at 806-742-TECH.

Lubbock based Ramar Communications operates radio stations Double T 97.3, Magic 106.5, 107.7 Yes FM, 93.7 The Eagle, Rock 96.9 and Oldies 97.7 and television stations Fox34, Fox34 News Now, Lubbock’s CW, Telemundo Lubbock, My Lubbock TV and MeTV Lubbock. Ramar has partnered with advertisers in Lubbock since 1972.

Texas Tech University is one of nearly 130 collegiate institutions, conferences and arenas represented by Learfield. Its local entity, Red Raider Sports Properties, manages the relationship locally. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development.