MILWAUKEE, Wis. – Marquette University and its athletics multimedia rightsholder, Learfield’s Marquette Sports Properties, announced today that Good Karma Brands’ long-term partnership with the Golden Eagles on ESPN Milwaukee will continue for another three years.
The extended flagship agreement between Marquette Athletics and Good Karma Brands, which owns 540 ESPN (WAUK), marks the continuation of a 12-year partnership. Fans will be able to catch all of the men’s basketball games and seasonal weekly coaches shows.
“We’re excited to continue this long-term partnership with Marquette University and continue to bring fans great college basketball,” said ESPN Milwaukee Director of Sales Dan Carlson. “Fans near and far will be able to listen to Marquette basketball through 540 ESPN, the ESPN App, or online on ESPNWisconsin.com.”
As a complement to the flagship radio rights, Good Karma Brands also will provide extensive marketing of the Marquette brand on its digital and social channels including ESPNWisconsin.com.
“We are thrilled to renew our partnership with Good Karma Brands and ESPN Milwaukee,” Marquette Deputy Athletic Director Mike Broeker said. “Craig Karmazin and his team have been tremendous teammates over the last decade, investing beyond the scope of an agreement to help grow our brand and deepen our engagement with our fans. We are excited to continue that work together.”
Good Karma Brands, LLC (GKB) is a sports marketing company with expertise in sports and event marketing. GKB owns and operates six ESPN affiliated stations, in addition to managing local ESPN digital inventory on ESPN.com, WatchESPN and the ESPN App in geo-targeted markets, including Milwaukee. GKB also owns two Wisconsin-based Verizon Premium Wireless retail stores specializing in concierge service, and a home furnishings and design business called the Home Market in Milwaukee. GKB Events operates the Wisconsin Sports Awards and the Tundra Trio, a luxury tailgate destination in Green Bay. For more information, please visit www.goodkarmabrands.com.
Marquette University is one of nearly 130 collegiate institutions, conferences and arenas represented by Learfield. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development.