BERKELEY, Calif. – Blockparty, a fan-focused hospitality and entertainment company, announced today that it will partner with Cal Athletics and Learfield’s Cal Bears Sports Properties to become the exclusive tailgating provider for Cal Athletics, offering a new and exciting experience to Cal fans by offering hassle-free hospitality services.

“We are extremely excited to bring the opportunity of turnkey tailgating to our fans,” said Joe Mulford, Cal’s Senior Associate Athletic Director and Chief Revenue Officer. “Tailgate Town is an integral part of Cal gameday culture and through our partnership with Blockparty we are ready to take the fan experience to the next level.”

Blockparty will provide premium pregame football reserved tailgating packages to groups of all sizes with its custom offerings in Tailgate Town on Maxwell Family Field (immediately north of California Memorial Stadium), Live entertainment, improved food and beverage options, and tailgate games will all be incorporated in order to enhance gameday experience. All Blockparty offerings will feature bellhop services, tailgate attendants, and FanText, a SMS platform providing fans with on-demand concierge service by allowing the capability to text for instant assistance.

“Tailgate Town is a unique tailgate experience and we’re ready to elevate the current infrastructure with our premium services and amenities,” said Blockparty CEO Adam Ward. “Continuing our collegiate expansion on the West Coast with Cal Athletics is an exciting chapter for our company and we are confident that we will exceed any and all expectations that Bears fans have.”

“Blockparty brings an array of offerings and services that are unmatched, which made them the clear choice as our fan experience partner,” added Andy McDowell, vice president and general manager for Cal Bears Sports Properties, the university’s athletics multimedia rights holder. “We are excited about the opportunity to achieve an improved game day atmosphere through this relationship.”

Blockparty’s private services are supplemental to Tailgate Town amenities, such as the Kids Zone and Beer Garden, that will remain open to all fans at no charge.

Blockparty tailgate packages will be available for purchase beginning in June via its website (, by email at, or by phone at (510) 560-7673.

About Blockparty
Blockparty is a full-service fan experience firm providing the highest level of management expertise in sports and entertainment hospitality.  By combining fully integrated partnership services with turnkey hospitality solutions and 5-star customer service, the Blockparty team creates the ultimate fan experience. Blockparty is an official partner of multiple college football programs, several professional teams, and the world’s largest music promoter, Live Nation Entertainment.

About Cal Athletics
Cal Athletics sponsors one of the nation’s most successful and broad-based collegiate athletic programs featuring 30 different sports and more than 850 student-athletes. The Golden Bears have won 97 team national titles in 16 different sports, as well as nearly 300 individual and relay championships, while students, coaches and staff have claimed 207 Olympic medals, including 117 gold.