HONOLULU – Learfield’s Crimson Tide Sports Marketing, on behalf of the University of Alabama, and Blow Up, LLC. announced today a new radio relationship allowing Crimson Tide fans in the Honolulu, Hawaii market the opportunity to hear Alabama football games and related programming on NBC Sports Radio AM 1500 and ESPN 1420.

Beginning this fall, Crimson Tide football games – in addition to all expanded pregame and postgame network programming Crimson Tide Rewind, Hey Coach and the Nick Saban Show — will be carried on The Island of Oahu’s NBC Sports Radio AM 1500 (KHKA-AM) and ESPN 1420 (KKEA-AM).  In addition, fans can hear the daily Crimson Tide Today on both stations, providing highlights on all sports across the University of Alabama campus.

“We’re excited to bring Alabama football to our Honolulu audience,” said Mike Kelly, President and General Manager of Blow Up, LLC, owner and operator of ESPN 1420 (KKEA) and NBC Sports Radio on AM 1500 (KHKA). “The Crimson Tide have a football tradition that is second to none, and the heroics of Hawaii’s own Tua Tagovailoa in last season’s national championship game have created a new wave of Alabama fans right here in the Islands.”

This marks the first time ever on the Hawaiian Islands that Learfield’s Crimson Tide Sports Network will have radio coverage of Alabama football. Fans will hear the “Voice of Alabama Football” Eli Gold, who enters his 30th year calling memorable plays for the Crimson Tide. The radio team also includes Color Analyst Phil Savage and Sideline Reporter Chris Stewart.

“We are thrilled to have this additional Network coverage of Alabama football on NBC Sports Radio AM 1500 and ESPN 1420 in Honolulu,” said Crimson Tide Sports Marketing Vice President and General Manager Jim Carabin. “Our new relationship with these stations enhances the growth of the University of Alabama brand and an opportunity to grow our fanbase even further.”

The University of Alabama is one of nearly 130 collegiate institutions, conferences and arenas represented by Learfield. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development.