COLORADO SPRINGS, Colo. – The Mountain West Conference announced today a new multi-year partnership with Salt Lake City-based Utah Brewers Cooperative, Squatters Craft Beers and Wasatch Brewery, which will serve as the official “Drink Responsibly” campaign sponsor for the MW.
The MW relationship and association within the collegiate sports landscape marks a first for Squatters and Wasatch, whose partnership will center on the annual Mountain West’s Men’s and Women’s Basketball Championships. The 2018 conference tournaments will be held in Las Vegas, at UNLV’s Thomas & Mack Center, from March 5-9 (women) and March 7-10 (men).
During both season-ending tournaments, Squatters and Wasatch craft brands will be available in select venue areas. The league’s rights partner, Learfield’s Mountain West Sports Properties, secured the new relationship with Squatters and Wasatch on behalf of the MW.
“We are proud to welcome Utah Brewers Cooperative as our new partner and providing them this collegiate platform in which the drinking responsibly message can be shared,” said MW Senior Associate Commissioner and MW Basketball Championship Director Dan Butterly.
In addition to in-venue signage and visibility during the tournaments in Las Vegas, Utah Brewers’ Cooperative and its Squatters and Wasatch craft brands will receive digital exposure via themw.com, video board branding, hospitality benefits and game fan features.
According to Amy Tangaro at Utah Brewers Cooperative, “This is new territory for our brand, and I’m excited to have the opportunity to be involved with such a reputable conference as the Mountain West. Without question, the drinking responsibly message is always important to promote, and we are thrilled to leverage that initiative in conjunction with the conference.”
Based in Salt Lake City, UT, Salt Lake Brewing Co. is a craft beer brewer and brewpub operator that sells beer across 19 states under the Squatters Craft Beer and Wasatch Brewery brands. In 1986 Greg Schirf founded Wasatch Beers, Utah’s first microbrewery and brewpub in the resort town of Park City. Three years later, Jeff Polychronis and Peter Cole, founders of Squatters, opened Salt Lake’s first brewpub. In 2000, Squatters and Wasatch merged their microbrewery operations to create Utah Brewers Cooperative. Combined, Squatters and Wasatch beers have won more than 100 awards at national and international beer competitions including the prestigious U.S. Mid-Size Brewery of the Year Award from the Brewers Association in 2010, a distinction that highlights the “statement-making” nature of their beer. Currently, the Company employs over 400 people and operates a commercial brewery, as well as six branded brewpubs. To learn more about Squatters Craft Beers & Wasatch Brewery, visit the following websites: squatters.com, wasatchbeers.com and utahbeers.com. Or follow @squattersbeers and @wasatchbeers on social media.