BOULDER, Colo. – Colorado Buffalo fans have a new option when parking at Denver International Airport (DIA) beginning Dec. 15, 2017, when Fine Airport Parking opens for business. FINE is conveniently located at 56th and Jackson Gap Way, one mile east of E-470 off the 56th Avenue exit. Upon arrival to DIA, FINE immediately becomes CU Athletics’ “Official Airport Parking Partner” and will provide Buffs’ fans exclusive benefits including a 25 percent discount via an online coupon.

In addition to offering CU fans a standing discount throughout the year, Fine Airport Parking will have full use of university athletics’ marks and provide fans extended parking discounts when traveling to special athletics events such as conference championships, basketball tournament games or bowl game. The first-ever partnership between Fine Airport Parking and University of Colorado Athletics was secured by the Buffs’ exclusive multimedia rights partner, Learfield’s Buffalo Sports Properties.

“We are excited to partner with CU, a school that has such a rich tradition and passionate fan base,” said Vice President of Operations Charles Billera. “Fine Airport Parking is proud to be the Official Airport Parking Partner of the CU Buffs, and we look forward to providing CU travelers an outstanding parking experience at DIA.”

Reservations are not required for parking at Fine, but recommended during holidays. The Fine Airport Parking location servicing DIA is at 5950 N. Jackson Gap Way in Aurora (80019), approximately three miles from the terminal. Options such as valet parking, indoor self-parking, or outdoor self-parking are available to all travelers. Fine Airport Parking is well-lit, fully fenced, and staffed 24 hours to ensure safety, and the location includes a 700,000-square-foot indoor parking garage. Additionally, travelers will find wider parking spaces, complimentary coffee, bottled water, popcorn, and roses, as well as 24/7 shuttle service every day of the year.

“We’re certain our fans will enjoy the DIA parking perks offered through this new relationship, and we appreciate Fine’s commitment to the Buffs, our athletics programs, and our hundreds of dedicated student-athletes representing this university,” said CU Associate Athletic Director and Chief Financial Officer Cory Hilliard. “We certainly encourage our fans to take advantage of the special pricing offered by Fine as loyal supporters of our athletics partners. I also understand you can get your car washed or detailed on site while you’re gone, and that is outstanding. We sure look forward to working with Fine and introducing our passionate fans and alumni to them.”

In addition to CU, Learfield manages the multimedia rights and sponsorship initiatives for nearly 130 collegiate properties nationwide. Learfield, an industry leader for more than four decades, has a deep presence in the college athletics landscape and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. The company also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.