U-ADE TO CONTINUE AS ECAC’S OFFICIAL HYDRATION AND PERFORMANCE PARTNER
DANBURY, Conn. – UpTempo Sports and its sport-specific performance drink, U-ADE™, will renew its league-wide relationship for another two years as announced today by the ECAC and its rights partner, Learfield’s ECAC Sports Properties.
In addition to receiving brand exposure through ECAC social media posts and the official ECACSports.com website, U-ADE will continue to remain as the “Official Hydration and Performance Partner” designation through the 2018-19 collegiate athletic season. U-ADE will be present at the men’s and women’s soccer, basketball, lacrosse, swimming & diving, indoor and outdoor track & field championship events as well and have rights to use the official ECAC marks and logo. Additionally, UpTempo’s involvement with the ECAC provides for opportunity to engage with administrators and athletic directors from member schools.
“We’ve thoroughly enjoyed being involved with the ECAC and its member schools, and we’re proud to extend our relationship for another two years,” said UpTempo Sports Founder and CEO Cliff Rowley. “The U-ADE brand focuses on the advancement of each athlete – within and beyond the sidelines. We believe each student athlete who is part of the ECAC will receive optimal performance when using U-ADE during training sessions and games.”
“We are so pleased to have U-ADE renewing its ECAC sponsorship for another two years,” added ECAC President/CEO Dan Coonan. “This very innovative company is producing very creative products that fit the needs of our membership so nicely. We appreciate their support so much.”
ABOUT THE ECAC
Established in 1938, the ECAC is the nation’s largest Conference, ranging in location from Maine to Georgia, and westerly to Missouri. The ECAC hosts numerous championships in men’s and women’s sports across Divisions I, II and III, offering opportunities for thousands of student-athletes. For more information, visit www.ecacsports.com.
ABOUT UPTEMPO SPORTS
U-ADE created by parent company UpTempo Sports LLC, is the first sport specific performance drink of its kind and offers unique formulas specific to soccer, basketball, and football. UpTempo collaborated with players, coaches, nutritionists, and sports medicine professionals to create formulas that will help each athlete achieve peak performance. Formulas contain antioxidants, amino acids, anti-inflammatories, and vitamins along with natural flavors and natural colors. For more information visit www.u-ade.com.
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