Financial executive Temple Weiss has been named Chief Administrative Officer of Learfield, the company announced today.

Weiss has an extensive background in finance, strategy, acquisitions, and business support and development, which has included roles with public companies and private equity portfolio companies in real estate, financial services, lodging, entertainment and restaurants. “I am thrilled to be joining Learfield,” said Weiss. “I have greatly admired the work Learfield has been doing in the collegiate marketing space and developed an even greater appreciation for the unique culture of the company.”

In this newly created role at Learfield, Weiss will lead the company’s finance and accounting, IT, HR and engineering departments. Matt Hupfeld, Learfield’s Chief Financial Officer, will continue to direct the finance and accounting departments and will report to Weiss.

“We have a growing business and it’s imperative that we continue to add the leadership and skills that will enable us to provide our clients and school partners with the highest level of service,” said Learfield President and CEO Greg Brown. “That’s why I’m so pleased that Temple has joined us in this important role. I’m impressed with the experience and strategic capabilities that he brings to our company.”

In his previous roles, Weiss has played instrumental executive roles with such notable brands as La Quinta Inns & Suites, Chuck E. Cheese restaurants, and Pegasus Solutions, a leading hotel technology provider. Most recently, he served as Chief Financial Officer of Centennial Real Estate Company in Dallas. Weiss received his undergraduate degree in business from Baylor University and earned his graduate degree from the University of Houston.

“It’s exciting to consider the important work Learfield is doing, particularly in college athletics, and I’m grateful to now have the opportunity to work with some great people, as we serve our customers and look for new ways to grow,” added Weiss, who will office in Plano, Texas and will assume his duties with the company in mid-October.

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.