UNIVERSITY OF MINNESOTA DULUTH SIGNS EXCLUSIVE LICENSING AGREEMENT WITH LEARFIELD LICENSING PARTNERS
Indianapolis – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is pleased to announce that the University of Minnesota Duluth has signed an exclusive partnership agreement allowing Learfield Licensing to represent the university and its licensing program.
The University of Minnesota Duluth is a comprehensive regional university with an enrollment of more than 11,000. UMD consistently ranks among the top Midwestern regional universities in US News and World Report’s “America’s Best Colleges” issue. The Bulldogs compete at the NCAA Division II level as members of the Northern Sun Intercollegiate Conference. UMD’s men’s and women’s hockey teams compete at the NCAA Division I level in the National Collegiate Hockey Conference (men) and the Western Collegiate Hockey Association (women).
Learfield Licensing has been hired to help maximize exposure opportunities for UMD with aggressive retail merchandising and brand development, along with handling the day-to-day management duties of the university’s trademark licensing program.
“UMD is excited to announce this new relationship with Learfield Licensing, and we look forward to many successful years during this partnership,” said Patrick Keenan, director of UMD student life operations. “The new agreement is expected to result in a significant increase in the development of our unique brand and our merchandise placement.”
“We are very excited about our partnership with the University of Minnesota Duluth,” said Bob Bernard, president and CEO of Learfield Licensing. “UMD has created so much excitement with its recent athletic success and has a great following in the region. We look forward to working together to increase the Bulldogs’ brand footprint and develop programs that engage fans in Duluth, the Twin Cities and beyond.”
About Learfield Licensing Partners
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield’s history, strength and reputation. With industry-leading technology and a dynamic team of licensing and branding experts, we provide best practices and strategies to properly protect and promote our clients’ brands, and build partnerships that help our clients succeed, with resources and strategies for growth from Learfield.
Learfield, which has a deep presence in the college athletics landscape, manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.