SOUTH ORANGE, N.J. – Whole Foods Market and Seton Hall Athletics today announced a brand-new partnership for this upcoming athletic season, which is the first of its kind between the Pirates and the leading natural and organic supermarket.

This season, physical and print-at-home digital tickets for all home Pirate sporting events will include a special offer to get $10 off when fans spend $50 at participating New Jersey Whole Foods Market locations (excludes Marlton, Cherry Hill and Princeton).

Whole Foods Market will also announce more details during the basketball season about a unique twist on their 5% Community Giving Days, where 5% of a selected day’s net sales are donated to local nonprofits. Pirates fans who shop during this upcoming 5% Day can bring their receipts to a select Seton Hall basketball game to receive a complimentary gift. Stay tuned to social media channels for Seton Hall Athletics and Whole Foods Market, or visit local Whole Foods Market stores, for more details when the season starts.

“Serving and supporting our local communities is part of who we are at Whole Foods Market, so we’re very excited to partner with Seton Hall Athletics in many different ways,” said Whole Foods Market New Jersey Metro Marketing Team Leader Milena Caraballo. “We look forward to providing Pirates fans with fun surprises and great opportunities to join us in giving back when the basketball season starts.”

“Seton Hall Athletics and Whole Foods Market share many of the same core values, thus it is exciting that we are able to align ourselves with a brand that is active in providing quality products, serving local communities and promoting nutrition education,” Seton Hall VP/Director of Athletics & Recreation Pat Lyons said. “We are looking forward to the offers and activations that Whole Foods Market is able to provide to Pirates fans.”

Whole Foods Market currently has 17 locations in New Jersey, including Newark, West Orange, Millburn – Union, and Montclair.

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to Seton Hall, it manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.