Automaker Stamps its Name on Stadium Club Level Through 2021-22 Football Season

CORVALLIS, Ore. – Oregon State Athletics and its multimedia rightsholder, Learfield’s Beaver Sports Properties, announced today that the Club Level at Reser Stadium will take on a new name this football season — the “Toyota Club” – due to a new commitment by the automaker.

This marks the first time in the history of Oregon State football for there to be a naming rights partner to Reser Stadium’s Club Level, one of the largest premium areas inside the stadium. Toyota’s five-year commitment is a complement to its existing relationship with Oregon State Athletics. Already a Beavers’ dedicated corporate partner, Toyota is one of the Civil War Series sponsors.

“Toyota is excited for this opportunity with Oregon State, expanding our name recognition among Beaver fans and to continue to support the hard work of Oregon State’s student-athletes and programming,” Pacific Northwest Toyota Dealers Association Vice-Chairman Dave Blewett said.

The Toyota Club features three video walls and 10 plasma screen TVs, and season ticket holders receive preferred parking as well. In addition seating within the Toyota Club has been improved, there are new points of sale for concessions and merchandise, enhanced food and beverage options, and multiple charging stations for mobile devices.

“OSU Athletics is proud to further align with such a trusted brand in Toyota,” Beaver Vice President/Director of Athletics Scott Barnes said. “The Toyota Club has new elements this year that we hope Beaver Nation will enjoy as we continue to improve the fan experience at our venues.”

The newly renamed Toyota Club inside Reser Stadium is open to members two hours before kickoff. The seating area – sections 215 through 223 — features extra-wide, weather-protected cushioned chair with added legroom and cup holders.

According to Diane Penny, Beaver Sports Properties Vice President and General Manager, “We’re elated Toyota has further deepened its support of the Beavers. It’s a win for Oregon State Athletics and Beaver fans who will enjoy enhanced game day experiences from Toyota as a result of this elevated partnership. Fans can expect season-long promotional giveaways like opportunities to win Toyota Club seats, a trip to an away game plus many other prizes and social media experiences. We’re excited about this new extension and look forward to a fantastic 2017 season.”

To be a part of the new Toyota Club, contact 541-737-2050. Toyota Club seats are sold on a season ticket basis and require an Our Beaver Nation donation. The first opportunity to watch the Beavers in action from the Toyota Club this season is on Saturday, Sept. 2 at 11 a.m. PDT as they take on Portland State. To see the full football schedule, visit

In addition to Oregon State, Learfield manages the multimedia rights and sponsorship initiatives for nearly 130 collegiate properties nationwide. Learfield, an industry leader for more than four decades, has a deep presence in the college athletics landscape and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. The company also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.