Indianapolis – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is pleased to announce that the University of Nevada has signed an exclusive partnership agreement allowing Learfield Licensing to represent the university and its licensing program.
The University of Nevada is one of the nation’s top public research institutions with an enrollment of more than 18,000. The university is ranked as a national Tier 1 institution by US News and World Report, based on quality of students, faculty, research activity and degree programs. The Nevada Wolf Pack compete at the NCAA Division I level as members of the Mountain West Conference.
Learfield Licensing has been hired to help maximize exposure opportunities for Nevada with aggressive retail merchandising and brand development, along with handling the day-to-day management duties of the university’s trademark licensing program.
“Learfield Licensing is committed to helping us strengthen, promote and protect the University of Nevada Wolf Pack brand,” said Chad Hartley, Nevada’s associate athletics director for marketing and communications. “We are excited to seize the opportunity of shared partnerships within the licensing and sponsorship multimedia rights worlds.”
“It is a pleasure to be partnering with the University of Nevada” said Bob Bernard, president and CEO of Learfield Licensing. “The university has created a vibrant and diverse culture on campus, and the pride shown by students, alumni and the city of Reno is infectious. We look forward to working with them to expand the footprint of the Nevada Wolf Pack brand, and develop new opportunities for retail growth.”
About Learfield Licensing Partners
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield’s history, strength and reputation. With industry-leading technology and a dynamic team of licensing and branding experts, we provide best practices and strategies to properly protect and promote our clients’ brands, and build partnerships that help our clients succeed, with resources and strategies for growth from Learfield.
Learfield, which has a deep presence in the college athletics landscape, manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.