CHAPEL HILL, N.C. – UNC’s Department of Athletics and IMG Learfield Ticket Solutions have enjoyed a successful first year of partnership, generating more than $2.5 million in new ticket sales revenue while assisting The Rams Club in raising more than $85,000 in new donation revenue.
The company — known as Carolina Ticket Sales on the Chapel Hill campus – has focused on sales campaigns for 2016 football, 2016-17 men’s and women’s basketball, and 2017 football and baseball since teaming with the Tar Heels in June, 2016. The goals of the partnership are to increase new ticket sales revenue across all ticketed sports, build the most engaged and informed fan base possible and provide first-class customer service to Tar Heel fans.
The Carolina Ticket Sales team ensures all Tar Heel fans are informed and educated on all ticket options, while also being a personal point of contact in the athletics office.
UNC Athletic Director Bubba Cunningham said the partnership in year one has been a great success. “IMG-Learfield Ticket Solutions has done an outstanding job since joining our team one year ago. They represent Carolina in an impeccable way, have been a terrific addition to our team and have helped us generate a significant amount of incremental revenue to support our sport programs. We look forward to progressing even more with this partnership in the years to come.”
Through ongoing collaboration with all departments including the ticket office, marketing, and The Rams Club, in addition to fan engagement at numerous community events, Carolina Ticket Sales has already bolstered new season ticket sales for the 2017 football season – selling over 4,100 new season tickets to-date.
With a full-time dedicated sales staff, Carolina Ticket Sales strives to speak with and meet as many Tar Heel fans as possible while assisting them in joining the Tar Heel ticket family. In addition to season ticket sales, group ticket and promotional ticket sales are a major point of focus for all ticketed sports. In the first year, the ticket sales team has generated over $350,000 in group ticket revenue equating to over 18,000 total group tickets sold.
“From the beginning, I was impressed with the vision Bubba and the rest of the athletic department had for Carolina Athletics and their buy in to a one team concept. IMG Learfield Ticket Solutions is proud to support UNC by working so closely with The Rams Club and ticketing to build an incredibly engaged fan base. Go Heels!” said IMGLTS President Rob Sine.
IMG Learfield Ticket Solutions, a joint venture between IMG College and Learfield, represents more than 40 collegiate partners and sells more tickets and generates more fundraising revenue for its partners than any other outbound ticket sales company.