LEARFIELD INTRODUCES UNLV SPORTS PROPERTIES TEAM LED BY LAS VEGAS INDUSTRY VETERAN DAN DOLBY
Dolby, Vickers and UNLV Alumni Orth, Swanner and Stallworth Comprise Local Team
LAS VEGAS – Learfield announced today its on-campus team solely dedicated to representing UNLV Athletics, supporting the 10-year multimedia rights relationship announced between the collegiate marketer and the university on June 29.
Dan Dolby, a long-time Las Vegas resident and staple within the community, and business and sports landscape, has been named general manager for Learfield’s UNLV Sports Properties that will work alongside Director of Athletics Desiree Reed-Francois and her athletics administration to manage the Rebels’ corporate partner program, signage, digital, television and radio broadcasts and coaches’ shows through the 2026-27 season.
For the last 10 years, Dolby was vice president of the YMCA of Southern Nevada and since 2013 has served as executive director of the South Nevada Sports Hall of Fame. He also previously held the role of vice president/general manager for the AFL’s Las Vegas Gladiators franchise. Dolby first relocated to Las Vegas from California in 1999 with Pepsi Cola. He was director of sales and marketing for Pepsi in Las Vegas for five years before joining the Gladiators.
Joining Dolby are Manager-Business Development Jay Vickers; Manager-Business Development Beau Orth; Manager-Business Development Joey Swanner; and Manager-Marketing & Branding Savannah Stallworth.
Vickers, with more than 15 years of experience in areas of fundraising, corporate partnerships, and sales and marketing, has served with universities in the Big Ten, Pac 12, Mountain West and MAC conferences. He also returns to Las Vegas having served as UNLV’s associate athletic director for athletic development for the Rebel Athletic Fund from 2010-2012. Now he joins UNLV Sports Properties from serving the last two years as Northern Illinois University’s senior associate athletic director, sport administration. Prior to that, he was senior assistant athletic director for advancement and chief development officer for University of Wisconsin. Vickers’ previous collegiate experience also includes serving as assistant athletic director for development, major gifts for the Wildcat Club at University of Arizona Athletics, and he was assistant athletic director for development, major gifts for the Bulldog Foundation at California State University, Fresno. Before moving to Fresno, Vickers brought seven years of sales experience working for companies in the Southeast.
Orth, a UNLV alumnus and former two-year starting outside linebacker for the Rebels, has been serving as an account executive for Fox5 KVVU the last two years. Before that, he was manager and marketing director for Peppermill’s Fireside Lounge. He also has been a programs supervisor for Best Buddies Nevada, and during high school and college he served in numerous capacities with the YMCA of Southern Nevada.
Swanner, a four-year starter for the UNLV Rebels baseball team, has most recently been serving as a sales representative for UNLV Athletics working closely with area businesses cultivating relationships and helping create marketing initiatives to align with the Rebels. Swanner, who also holds his master’s degree in higher education from UNLV, has served as a baseball graduate assistant for the program and an instructor for the on-campus, youth summer baseball camp.
Stallworth, a UNLV graduate with a degree in marketing, has been actively serving in her field most recently as a two-year marketing intern for the Las Vegas Motor Speedway. She also has worked with the Beasley Media Group as a marketing and promotions assistant and sales associate. Her other marketing internships include EPSN and the Las Vegas Convention and Visitors Authority.
According to Learfield Senior Vice President Tim Cline, “We’re confident in the team we’ve assembled for UNLV Sports Properties, and we can’t argue with the valuable experience they bring collectively, as well as their affinity for the Rebels; especially with talented young alumni in Beau, Joey and Savannah. We’re excited to hit the ground running and work with Desiree and her team.”
In addition to UNLV, Learfield also holds individual rights agreements with eight other member institutions in the Mountain West, including the conference itself, along with Boise State, Colorado State, Fresno State, Nevada, New Mexico, San José State University, Utah State and Wyoming.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide managing nearly 130 collegiate relationships across the country. It also supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.