ILLINOIS STATE ATHLETICS, WJBC AGREE ON NEW 5-YEAR DEAL
NORMAL, Ill. – Illinois State Athletics and Learfield’s Redbird Sports Properties have agreed to a new five-year partnership with WJBC AM 1230 and 93.7 NASH Icon.
As the flagship radio stations to the Illinois State Athletic Department, WJBC AM 1230 and 93.7 NASH Icon will provide live clearance of all Redbird football and men’s basketball games in the greater Bloomington-Normal area. In addition, fans will hear all ISU women’s basketball game broadcasts and football and basketball coaches’ shows on WJBC AM 1230.
“Illinois State Athletics is thrilled to continue our relationship with WJBC to broadcast football and basketball games to our loyal Redbird fans,” Illinois State Director of Athletics Larry Lyons said. “We are proud to continue with the heritage and tradition of WJBC AM 1230 and excited to be adding 93.7 NASH Icon to the mix. These are two trusted and well-respected radio stations in Bloomington-Normal. Having both AM and FM radio coverage airing Redbird sports throughout Central Illinois will be valuable for ISU fans.”
“Radio Bloomington-Cumulus is proud to continue our relationship with Redbird Athletics,” said Paula Williams, Market Manager Radio Bloomington-Cumulus. “We are very pleased to be working with Learfield’s Redbird Sports Properties and look forward to broadcasting ISU Athletic events for many years to come.”
The partnership between Illinois State Athletics and Radio Bloomington-Cumulus is managed by Redbird Sports Properties, a property of Learfield, which oversees all aspects related to Illinois State Athletics’ multi-media rights, including the Redbird Sports Network.
ABOUT RADIO BLOOMINGTON-CUMULUS
WJBC AM 1230 “The Voice of Central Illinois” and 93.7 NASH Icon are owned and operated by Radio Bloomington-Cumulus. WJBC AM 1230 has been Illinois State’s radio flagship for nearly 50 years. The station can be heard on air and online at (WJBC AM 1230) http://www.wjbc.com/ (93.7 NASH Icon) http://www.937nashicon.com/.
LEARFIELD’S REDBIRD SPORTS PROPERTIES
Illinois State University is one of nearly 130 collegiate properties represented by Learfield nationwide. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development.
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