LEARFIELD PARTNER SETON HALL AND NIELSEN ANNOUNCE COMPREHENSIVE PARTNERSHIP
SOUTH ORANGE, N.J. – Seton Hall University Athletics and Nielsen Dodge Chrysler Jeep Ram announced today a multi-year partnership that allows the automotive group year-round, significant exposure to Pirate fans and the campus community. The alliance also designates Nielsen Dodge Chrysler Jeep Ram as the “Official Car Dealership of Seton Hall Athletics.”
In addition to receiving extensive digital visibility on the official athletics website SHUPirates.com and branding via in-venue signage and exposure at the Prudential Center, Nielsen Dodge Chrysler Jeep Ram will host car displays at four select events each year during the partnership term. The automotive group also will sponsor all Seton Hall Basketball pre- season events inclusive of car displays and other opportunities to garner brand awareness among Pirate fans.
“We’re extremely excited about renewing our relationship with the University,” said Bill Snouffer, general manager of the Nielsen Dodge Chrysler Jeep Ram dealership. “Branding ourselves with such an accredited institution and athletic program is truly a win for us, but we also believe it’s a win for all the staff, alumni, students, friends, and family that make up the great Pirate nation as we look forward to the opportunity of assisting them with their automobile needs.”
Nielsen Dodge Chrysler Jeep Ram, located at 175 Route 10 in East Hanover, N.J., is not a new partner of Seton Hall Athletics, but returns with a broader and more significant agreement allowing for additional fan engagement and on-campus and in-venue exposure. The dealership will host a fan-driven, two-week social media campaign during basketball season as a new initiative and to align with the Pirates’ passionate and loyal fan base.
“Local partnerships are important when developing brand awareness and fan engagement, and we are excited to welcome back Nielsen Dodge Chrysler Jeep Ram as a Seton Hall Athletics partner,” said Seton Hall Vice President and Director of Athletics & Recreation Patrick Lyons. “Nielsen has established itself as an industry leader here in New Jersey, and we feel that our partnership will deliver unique activation opportunities for our fans while exposing them to a terrific automotive product.”
All aspects of the Nielsen Automotive Group’s relationship with Seton Hall are managed and overseen by the university’s athletics multimedia rights partner, Learfield’s Seton Hall Sports Properties. An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.