LEARFIELD PARTNERS WITH SPORTSDIGITA
MINNEAPOLIS, MN — Learfield, the leader in intercollegiate athletics sponsorship rights management, has partnered with Sportsdigita to increase sponsorship sales and retention for its 120+ intercollegiate athletics partners, including top “Power Five” conference teams.
Under the partnership, Learfield’s property based dedicated sponsorship sales teams will utilize Sportsdigita’s digital sales engagement platform, the Digideck. The cloud-based Digideck is an interactive presentation tool used by sales professionals across all levels of sport to generate higher sales conversion rates. Its ease-of-use, CRM integration and advanced analytics, and customization capabilities allow sales teams to shorten sales cycles and increase revenues.
“As a leader in collegiate athletics, we want our people to have the top sales engagement platform at their fingertips. We are excited for Sportsdigita’s Digideck to help generate more revenue for our school partners,” Learfield’s Chief Revenue Officer, Andy Rawlings, said.
The partnership arises amidst skyrocketing growth of the sales engagement platform industry. Currently a $700 million annual market, the industry is expected to grow to $5 billion by 2021, marking 120-percent growth annually.
“Sportsdigita developed the Digideck before sales engagement platforms were widely used and has since become a leader in this space. Now, sales engagement platforms are one of the fastest growing technology segments, and we are proud and excited to be at the forefront of the industry’s growth,” Sportsdigita founder and CEO, Angelina Lawton, noted.
Since 2010, Sportsdigita has been the sports industry’s leading provider of sales engagement platforms. Sportsdigita counts over 150 teams in all major sports leagues—including the NFL, NBA, MLB, NHL, MLS and NASCAR—as partners. Partnering with Learfield cements Sportsdigita as the industry leader in the intercollegiate sports segment.
“We continuously strive to arm our workforce with tools to drive higher sales conversion rates in a competitive sponsorship market. Sportsdigita’s Digideck not only addresses this goal, but also ensures consistent branding for all Learfield partners. The Sportsdigita product and staff are best-in-class and we are pleased to have them as partners,” said Keisha Taylor, Learfield’s Senior Vice President of integrated marketing.
Sportsdigita is an interactive sports agency specializing in digital sponsorship and ticketing products for professional and collegiate sports teams. Its cloud-based online presentation tool, the Digideck, an efficient, fully customizable and easy to use platform, helps thousands of sales reps shorten sales cycles and increase revenue. At the intersection of sales and marketing, the Digideck allows teams complete brand control to ensure messaging is consistent throughout their organization. Learn more at sportsdigita.com.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.