PLANO, Texas – Learfield and the Minority Opportunities Athletic Association (MOAA) will host its fourth annual, five-day academy event, June 19-23, 2017, with dual host sites being Learfield’s corporate headquarters in North Dallas along with certain university partners to provide the selected candidates a combination of sales training, best practices, professional development and on-site practicum.

To be considered for the Academy, individuals must complete and submit the following online application no later than Friday, February 24, 2017: Learfield Minority Academy Application Form. The selection committee, comprised of members from Learfield and MOAA, will review all materials and select candidates based on their desire to work in the sales and/or sports business, and their personal/professional impact on athletics. Recipients will be notified by April 1.

Complete details can be found on the online application, with the following criteria standard for applying:

In order to be considered for the academy, a candidate must:
1. Must have at least one year of full-time work experience (current students, full-time graduate school students and interns will not be considered)
2. Meet the federal guideline for definition as a minority
3. At a minimum, a bachelor’s degree is required
4. Complete and submit the online application, including the additional documents that are to be uploaded

“We’ve had outstanding individuals come through the Academy, and every year our candidate selection process becomes more of a challenge given the remarkable men and women out there already excelling,” said MOAA Executive Director Stan Johnson. “Our programming and content are once again shaping up to be extremely beneficial for those who will be attending this year. We know they leave inspired to be better contributors to the sports industry and sense more workplace opportunities are available to them. Many of our graduates actually now serve within the Learfield family.”

Minority academyFor questions regarding the 4th Annual Learfield Minority Academy, contact Amber Armstrong ( or Julie Work (

About the Minority Opportunities Athletic Association
Administered by the National Association of Collegiate Directors of Athletics (NACDA), the Minority Opportunities Athletic Association promotes equitable employment opportunities for minorities in the athletics industry through the exchange of ideas, the creation of networking opportunities and the avocation of an increase in employment for minorities in athletics administration positions at all levels of the sports industry. The association also promotes cultivating a sports environment that supports the values necessary to accept aspiring professionals from all walks of life. For more information on the Minority Opportunities Athletic Association, please visit

About Learfield
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.