WAYNE STATE UNIVERSITY SIGNS EXCLUSIVE LICENSING AGREEMENT WITH LEARFIELD LICENSING PARTNERS
Indianapolis – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is pleased to announce that Wayne State University has signed an exclusive agreement allowing Learfield Licensing to represent the university and its licensing program.
Wayne State University, located in Detroit, is the third-largest university in Michigan and has an enrollment of more than 27,000. The Warriors compete at the NCAA Division II level as members of the Great Lakes Intercollegiate Athletic Conference. Among the nation’s 50 largest public universities, Wayne State is dedicated to meaningful collaboration and partnership within its community through initiatives like “Tech Town,” a business incubator and accelerator that has served more than 1,600 companies and generated more than 1,200 new jobs. Seventy-five percent of Wayne State’s 260,000 alumni live in the state of Michigan.
Learfield Licensing has been hired to help maximize exposure opportunities for Wayne State through aggressive retail merchandising and brand development, along with handling the day-to-day management duties of the university’s trademark licensing program.
“We are very excited to be working with Learfield Licensing, and expect their strength in regional brand development to positively impact our licensing program,” said Carolyn Berry, Wayne State’s associate vice president of marketing. “We look forward to expanded retail distribution and product selection for our large alumni and fan base around the country.”
“Wayne State has inspired many through its achievements in academics, research and athletics,” said Bob Bernard, president and CEO of Learfield Licensing. “We look forward to helping them expand their brand footprint throughout the state of Michigan and beyond.”
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield’s history, strength and reputation within the industry. We strive to provide the best practices and strategies in the industry to properly protect and promote our clients’ brands, and couple that with new resources and strategies for growth with help from Learfield, which has a deep presence in the college athletics landscape. Learfield manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.