SAN DIEGO – San Diego State University Athletics and its multimedia rights holder, Learfield’s Aztec Sports Properties, announced today that JLab Audio will make its entry into collegiate sports with an integrated, exclusive partnership during the 2016-17 athletic season.
The relationship with San Diego-based JLab Audio primarily will center on Aztec football and men’s basketball – marking JLab Audio’s first foray into the college sports arena. As a corporate partner, JLab Audio will have category exclusivity providing for football coaches’ headsets and receiving exposure during the football noise meter for select game moments highlighted. Additional benefits for JLab Audio include expanded exposure during men’s basketball, including visibility with the in-stadium noise meter and sponsorship of in-venue video featuring player introductions. Also, at a pre-determined basketball game, JLab will host distribution of headsets to fans and receive videoboard mentions and logo displays throughout the game.
“We couldn’t be more excited about breaking into collegiate sports by teaming with San Diego State in our own backyard,” said JLab Audio CEO Win Cramer. “We’re proud of our products and continue to receive excellent feedback from consumers on our design, incredible sound and innovative technology. It’ll be a lot of fun and we look forward to being engaged with Aztec Nation.”
Complementing its season-long partnership benefits, JLab Audio will receive significant digital exposure through the official athletic website GoAztecs.com and interact with fans through a contest and giveaway offered through SDSU’s Facebook page in a promotion driven by social media firm Think Social.
“JLab Audio will receive unprecedented exposure among a core audience group in their own hometown, and we’re pleased to help them reveal their quality audio products in the collegiate space,” said Jeff Bolitho, Aztec Sports Properties’ general manager.
Founded in 2005, JLab Audio is an award-winning designer of earbuds, headphones and Bluetooth speakers, focusing on wireless innovations. JLab Audio products are available at retailers nationwide and at jlabaudio.com. Learn more about the partnership: jlabaudio.com/sdsu.
Learfield has long been immersed in the collegiate athletics landscape. In addition to San Diego State, the company manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas. The company also supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Visit Learfield to learn more about the company, its history, services and job openings.
JLab Audio media contact: Alex Steel | firstname.lastname@example.org / 858-333-6216