LEARFIELD PARTNERS TO HOST NEW ROAD TO THE NATIONAL CHAMPIONSHIP $1 MILLION CHALLENGE BY ECKRICH
PLANO, Texas – Football game day at Stanford University this Saturday will have an added component for fans as Eckrich will make its third of 14 stops on the brand’s new Road to the National Championship $1 Million Challenge. The Cardinal join the Clemson Tigers, Miami Hurricanes and Alabama Crimson Tide as Learfield university partners playing host site to the mobile experiential tour.
Charlotte, N.C.-based Signature Sports Group leads all promotional and on-site mobile tour elements on behalf of Eckrich – the Official Smoked Sausage and Deli Meat sponsor of the 2017 College Football Playoff – and turned to Learfield to lend assist with respective planning at the aforementioned universities. As rights holder to the respective athletics departments, Learfield and its on-campus personnel are working with Signature Sports Group on all aspects of the pre-game mobile activation and in-game competition providing a sweepstakes winner the opportunity to throw for $1 million. The competition extends to the 2017 National Championship Game in Tampa, Fla. as well.
The mobile tour kicked off on Saturday, September 3 at AT&T Stadium in Arlington, Texas for the 2016 Advocare Classic featuring University of Southern California and University of Alabama. In addition to this Saturday’s stop in Stanford, the tour visits Clemson on October 1 when the Tigers host the Louisville Cardinals; Miami on October 15 with North Carolina visiting, and Tuscaloosa on October 22 with the Texas A&M Aggies in town. Fans will be able to sample Eckrich naturally hardwood smoked sausage at the mobile tour before the games kick off, and Signature Sports Group is overseeing not only the comprehensive regional promotions and retail tie-ins, but also assisting with a military-themed philanthropy program at all 14 tour stop locations.
“Eckrich and Signature Sports Group have put together a dynamic, multi-faceted campaign for passionate college football fans all the way to the National Championship in January, and it’s been a pleasure to work with them at four of our university partners,” said Roy Seinfeld, Learfield’s executive vice president, national sales.
“College football is a great fit for Eckrich,” said Jennifer Zmrhal, Senior Director, Marketing, Smithfield Foods. “Our Road to the National Championship sweepstakes allows fans to engage with our brand and have an opportunity for once-in-a-lifetime experiences at some of the biggest games of the season. Our partnership with Learfield allows us to align Eckrich with some of the top schools in all of college football.”
Fans looking for complete details on the Road to the National Championship $1 Million Challenge, the sweepstakes, entire mobile tour schedule and other information, will want to visit www.eckrichfootball.com.
Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Ind. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care and pride. For more information, visit www.eckrich.com.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital and social platform expertise; and venue and technology systems through its affiliated companies.