RUSTON, La. – Exclusive multimedia rights holder for Louisiana Tech Athletics officially welcomes Josh Perot and Gary Northen today to its locally based LA Tech Sports Properties team. Learfield appointed Perot and Northen, both LA Tech alumni, to serve as general manager and manager of business development, respectively.
This marks a return to Learfield’s LA Tech Sports Properties for Perot, who previously served as account executive from 2008-2011. The past five years, he has been the vice president, Lincoln Parish market leader for First National Bank in Ruston. Perot is a 2007 graduate of Louisiana Tech and received his master’s degree in sport management from Texas A&M University.
Northen, a LA Tech marketing graduate, joins Learfield from Peak Sports MGMT where he has been serving as general manager of Lion Sports Properties at Southeastern Louisiana University. Prior to that, he served a short stint as LA Tech assistant director of ticket operations. His early career start in 2012 was with Origin Bank and then Dixie Paper Company as territory sales manager.
Perot and Northen will work closely with Director of Athletics Tommy McClelland, Senior Associate A.D./External Affairs Marco Born and the athletics administration to manage all aspects of the Bulldogs’ comprehensive rights with Learfield, which include signage, digital, corporate sponsorships, television and radio play-by-play, and coaches’ shows.
“The affinity to LA Tech and deep connection to the state that Josh and Gary both have, along with their sales, marketing and sports management experience, will be outstanding assets as we continue to create impactful programming and sponsorships with brands that look to connect with the Bulldogs,” said Learfield Vice President Chris Kingston.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to LA Tech, Learfield manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas. The company also supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital and social platform expertise; and venue and technology systems through its affiliated companies.